Analytics & ROI Analysis

/Analytics & ROI Analysis

Multi Armed Bandit Testing Can Make You More Money, Faster

  A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe [...]

By | July 12th, 2016|Analytics & ROI Analysis, Content|Comments Off on Multi Armed Bandit Testing Can Make You More Money, Faster

A Framework For Assessing The Impact Of Your Blog On Company Sales

  Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. [...]

By | July 7th, 2016|Analytics & ROI Analysis, Content, Inbound Marketing|Comments Off on A Framework For Assessing The Impact Of Your Blog On Company Sales

How To Calculate Multi-Touch Attribution For Social

Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn about [...]

By | May 6th, 2016|Analytics & ROI Analysis, Conversion Optimization, Social Media Marketing|Comments Off on How To Calculate Multi-Touch Attribution For Social

How Conversion Paths Work

  There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want [...]

By | May 4th, 2016|Analytics & ROI Analysis|Comments Off on How Conversion Paths Work