/SEO

How Do Online Reviews Affect Your Search Engine Rankings

Online reputation management (ORM) – the process of monitoring and influencing your reputation online - can be an important element of search engine optimisation . When it comes to ensuring your brand ranks highly in online search results, [...]

By |June 24th, 2016|Marketing, SEO|1 Comment

The Three-step Online Reputation Management Primer

"Help!" she cried.

This is not the opening line of a horror movie or a detective novel. It is the opening line of a conversation I had a few months back with a lady who couldn't get a job [...]

By |June 20th, 2016|Marketing, SEO, Social Media Marketing|2 Comments

Analyzing Google's Latest Mobile Friendly Update

On May 12th, Google released a mobile friendly update that boosted the ranking signal for new mobile friendly sites.

In the following weeks, we looked at our clients and discovered that although mobile friendly sites got the boost, non-mobile friendly sites [...]

By |June 16th, 2016|Mobile, SEO|2 Comments

9 Changes Google Has Made That Affect SEO's In 2016

The world of online marketing and SEO appears to change overnight. We’re less than four months into 2016 and Google’s algorithm and search quality guidelines look a whole lot different than they did on New Year’s Eve last year.

This list [...]

By |June 15th, 2016|SEO|3 Comments

How To Do A Content Gap Analysis

When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. [...]

By |June 14th, 2016|Content, Inbound Marketing, SEO|0 Comments

Strategies for Securing Ratings and Reviews – Honestly

... because fake reviews are not only immoral -- but also illegal

It's never been easy to earn customer's favor, especially in terms of explicit public appraisal like an online review. As responsible business owners we all [...]

By |June 13th, 2016|Marketing, SEO|0 Comments

Google's SERP Width Test Can Change Organic Space Forever

The one thing you can say for sure about Google is that that they have an insatiable appetite for change.

Google is testing an increase of the width of its primary search listings from 500 to 600 pixels, in [...]

By |June 2nd, 2016|SEO|1 Comment

Link Builders: Study Reveals Positive Correlation Between Links & Traffic

A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic.

The two market intelligence companies published the rests of analysing 500,000 backlinks from [...]

By |June 1st, 2016|SEO|3 Comments

Facts & Stats To Help You Determine If Your Business Should Use Google+

Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that [...]

By |May 30th, 2016|SEO, Social Media Marketing|0 Comments

13 Feelings All SEOs Will Understand

As someone in the digital marketing industry, you know the roller coaster ride that is SEO. Over the past few years, you've experienced many ups and downs, witnessed huge changes to the definition of "search engine optimization" and have lived [...]

By |May 27th, 2016|SEO|3 Comments