Case Study: How SEO Launched Killer Infographics

by Amy Balliett August 29th, 2014

In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn't meant to toot my own horn… it's meant to exemplify just how important SEO is in growing a business. When my business partner and [...]

3 Proven Strategies to Succeed in SEO

by Kristen Godel August 29th, 2014

Search Engine Optimization (SEO) is used to maximize user traffic to the website. It can be best described as several methods and practices used to improve the way that a website is seen and interpreted by a search engine. On paper, this sounds easy enough, however the concept can actually be quite complicated if not [...]

7 Things Any Marketer Should Know About Links

by Barrie Smith August 18th, 2014

Every online marketer can benefit from a basic understanding of link building. From understanding how Google works and how links can drive traffic from search engines to their website. It's especially useful to have a basic understanding before outsourcing link building. Link building is a tactic to increase the number of external links pointing to [...]

  Garbage in- Garbage out…. There are no short cuts in SEO. Do things correctly the first time and then you won't suffer the penalties inflicted on sites who think they can out think or game Google. Google says they are trying to "level the playing field". They want only the sites that "deserve" to [...]

How To Do A Link Audit For Your Own Company

by Barrie Smith August 5th, 2014

So you're the latest employee, the new marketer in the company. Congratulations on your new job. Your boss has told you the company used to "do SEO" a couple of years ago – they hired a company or whatever. Your first assignment is to do a link audit for your new company. Don't know where [...]

The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your [...]

10 Questions to Guide Your Best Link Building Campaign

by Chris Marentis July 25th, 2014

One of the most common questions small business owners ask is surprisingly simple; How do I start link building? Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step. The best place to start is by seeking an understanding of how you want to execute link building to meet your [...]

3 Ways To Safely Diversify Your SEO Strategy

by Heather Ribout July 22nd, 2014

Are you solely focusing on that #1 spot? Are you constantly searching Google for your core service or product terms and seeing where you rank? You might be addicted to rankings! But Google constantly changes. With hundreds of updates and algorithm changes a year there is no set in stone guarantee: day to day your [...]

Photo by: I_Believe_ under cc Obviously, I'm a fan of LOTR, but thanks to Google Tag Manager, there's an easier way to manage your website tags and mobile applications for free. In fact, I can't remember the last time I didn't use it or recommend it. Here's just a few reasons why I love using [...]

I'm pretty sure you'll agree with me that there's A LOT of SEO information already out there. But the question is: How do you know which information you can trust…and which may penalize your site down the road? Well the first place to look is the source of the information. Thats why Kevin Raposo and [...]