Penguin 3.0 – Complete Guide to Recovery

by Joydeep Bhattacharya December 15th, 2014

Google Penguin 3.0 was released on October 17th, 2014 and impacted around 1% of search queries as reported by SearchEngineLand. The rollout got completed on October 20th, 2014. A small portion of websites that have been found to be following practices that were aimed at manipulating the Google's main search engine ranking algorithm in terms [...]

How to Implement Strategy-Based SEO

by Chris Marentis December 12th, 2014

When many people think of SEO, their minds automatically go to the actual practice of optimizing for search. Things like AdWords campaigns, blogging, crafting meta descriptions and more are some of the most common SEO tactics. However, before you jump straight into this implementation mode, it's important to step back and consider your overall strategy [...]

3 Things That May Put Your Website At Risk

by Kristen Godel December 5th, 2014

Is your (new) website putting you at risk of a penalty? There are 3 key points to look at in more detail when determining whether your website might be putting you at risk: Spammy/Low Quality or Duplicate Content Spammy On-Page Optimization Old & New Backlinks to your website 1. Content When looking at the content [...]

Penguin Improvement Update Ongoing

by Wisam Abdulaziz November 28th, 2014

Since 2 days there's clear movement for sites previously hit by Penguin 1 and Penguin 2. What's Going On A significant number of sites came back from nowhere to rank on page 2-4 for their head keywords. These head terms are all very competitive keywords. The affected sites had excessive keyword anchor text pointing at [...]

Local SEO For The Holidays (5 Point Checklist)

by Amanda DiSilvestro November 20th, 2014

If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking advantage of all the extra traffic that could come your way. Local SEO and a [...]

How to Master the 4Ps of Content Marketing in 2015

by Heba Hosny November 10th, 2014

How are you planning to align your 2015 content marketing strategy to your overall business objectives? How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015? What are the key trends of content marketing in 2015 that you need to implement for optimal [...]

Forget about the days when you are only given an option to search information from a database of people and places stored in Google's server. How about exploring places and events in real time? Does this sound interesting? With Telepresence sharing, you can control Google's mobile robots that can capture real time video footage of [...]

Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective. The important thing to remember is that what should be developed is an internal link structure – this means some sort of mapping or strategy, rather than linking randomly as you see fit. This post is going to [...]

4 White Hat Link Building Tactics

by Zain Shah October 21st, 2014

Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google. So what can we do as [...]

Great Online Resources for Learning SEO

by Evan VanDerwerker October 17th, 2014

Whether you're planning to hire an agency to boost the search rankings of your website or you're interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization. Needless to say, quantity isn't always indicative of quality. Since I [...]