“People Who Bought This Also Bought” – Related Keyword Searches Unraveled

I was in a bakery last weekend. Placed on the shelf above the birthday cakes, they had confetti, candles, and snow sprays. It seems obvious that anyone buying a birthday cake is also likely to buy confetti and [...]

By |January 17th, 2017|SEO|0 Comments

Mobile-First Indexing & Mobile Friendliness: What You NEED to Know

Google has been providing us a heads up for many years about the importance of mobile friendliness, so it should not have come as a surprise when Google announced that it is shifting its search index to use the mobile [...]

By |January 6th, 2017|Mobile, SEO|0 Comments

Setting Processes For An Enterprise

Getting things done in a large company can be complicated. It does not matter if you manage just SEO or responsible for the whole site; if you just joined a global company or contracting for one. You will [...]

By |January 4th, 2017|Marketing, SEO|0 Comments

User Friendly On-Page SEO: A Short Guide

On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images.

What's beautiful about good [...]

By |December 16th, 2016|SEO|14 Comments

9 Reasons Not To Use Rankings As Your Google SEO KPI

Google has made a lot of changes over the years. And despite the fact that some of these changes have been labelled as furry cuddly animals (Pandas and Penguins), the changes have been anything but cute. For many, many companies, [...]

By |December 15th, 2016|SEO|0 Comments

12 Small SEO Fixes for 12 Days of Christmas

On the first day of Christmas my true love said to me, “How about you spend some of this holiday vacation time beefing up your site’s SEO and getting ahead in the online marketing world?”

And so I said, “Well that [...]

By |December 1st, 2016|SEO|1 Comment

19 Confirmed Google Ranking Factors

For many websites and businesses Google continues to provide more traffic to their website than any other channel: more organic visitors than paid search, social and even direct traffic.

With that in mind it’s certainly worth keeping up-to-date with what works, [...]

By |November 17th, 2016|SEO|Comments Off on 19 Confirmed Google Ranking Factors

7 Must-Have Enhancements For Your Local Landing Pages

Local SEO can be a touchy subject. It's filled with pitfalls and problems, but just as many opportunities to improve if you know where to look. Keeping this in mind, let's take a gander at some of the shifting [...]

By |November 16th, 2016|SEO|1 Comment

7 Leading SEO Opportunities For 2017

One of the most difficult (and aggravating!) aspects of Search Engine Optimization (SEO) is the constant change. Because search engine algorithms are continually enhanced to deliver better results, techniques to get your website ranking high in the results [...]

By |November 15th, 2016|SEO|3 Comments

The Art of Email Outreach for Link Building

Getting traffic to your blog can be a tricky thing, especially when you're reaching out to a very specific customer niche. While the key is still to have great content, it can't hurt to reach out to people to gain [...]

By |November 10th, 2016|SEO|Comments Off on The Art of Email Outreach for Link Building