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ICANN Expanding Top Level Domains (TLDs) – SeO What?

Guest post by Brandon Fritz.

The Internet Corporation for Assigned Names and Numbers (ICANN) will be rolling out new generic top-level domains (TLD) in 2010. Will this have a major impact on SEO? Don’t count on it.

It’s a Dot-Com World

You will be able to register any TLD, like “.yournamehere” by submitting it to ICANN’s approval process, along with about $185,000. With your new TLD, you’re now competing against one of the most powerful brands in the world: dot-com.

Dot-com is by now deeply embedded in our minds. The dot-com world is reinforced every time you see television commercials pointing you to a Web site or billboards hawking Internet addresses on your morning commute, and of course, every time you type facebook.com (Don’t act like you haven’t visited… already today).

Checklist: 4 Things to Do When Moving to a New Internet Marketing Job

by Helen Overland.

As some of you may or may not know, I'm new here with the SEP team, having just started last week. So by this time I'm definitely overdue for sending out my first post!

There's a lot to digest when you move to a new position, and sometimes it can feel a bit overwhelming to absorb a new culture, get to know new people, and figure out where your desk is and how to find the washroom. So it's no wonder that sometimes the finer details of moving to a new job can sometimes be lost in the craziness of figuring everything else out.

How To Act Like A Buff Blog When You Are Scrawny and Static

by Donna Fontenot.

Search engines love blogs like high school girls love jocks. Luckily, there are some things that geeks can do to draw the attention of the girls away from the jocks, but that's a lesson for another day. If your old, static website doesn't have its own search-loving blog, don't worry. You can buff up that static site with its own RSS feed, and attract the search engines the same way a blog would.

Canadian / American Spelling Differences … Does Your Blog Speak to the Proper Market?

by Jeff Quipp.

In the early 1800`s, a man by the name of Noah Webster ‘Americanized’ the spelling of many words. There are now a number of differences between how Canadians and Americans spell certain words.

It is important to keep these differences in mind when blogging. If you're blogging primarily for Canadians, then use the Canadian spelling. If blogging for Americans, use the U.S. spelling. If you're blogging for both, then keep in mind that the U.S. population is roughly 10 times that of Canada.

The following is a list of common spelling differences between Canadian and American words:

Canada	United States
abridgement	abridgment
acknowledgement	acknowledgment
amoeba	ameba
analyse	analyze
anaesthesia	anesthesia
arbour	arbor
axe	ax
barrelled	barreled
behaviour	behavior
belabour	belabor
brunette	brunet
calibre	caliber
catalogue	catalog
cancelled	canceled
candour	candor
centre	center
centimetre	centimeter
cheque	check
colour	color
clamour	clamor
crystalline	crystaline
crueller	cruelest
crystallize	crystalize
defence	defense
dialogue	dialog
aeon	eon
favour	favor
favourite	favorite
fervour	fervor
fibre	fiber
flavour	flavor
fuelled	fueled
fulfil	fulfill
funnelled	funneled
gauge	gage
goitre	goiter
grey	gray
gruelling	grueling
harbour	harbor
honour	honor
humour	humor
jeweller	jeweler
instalment	installment
imperilled	imperiled
kilometre	kilometer
labour	labor
labelled	labeled
labour	labor
levelled	leveled
licence	license
litre	liter
louvre	louver
lustre	luster
macabre	macaber
manoeuvre	maneuver
marvellous	marvelous
matte	matt
medallist	medalist
meagre	meager
metre	meter
millimetre	millimeter
mitre	miter
modelled	modeled
mould	mold
moult	molt
moustache	mustache
neighbour	neighbor
paean	pean
paleolothic	palaeolothic
panelled/panelling	paneled/paneling
parlour	parlor
practice (n) practise(v)	practice (n/v)
pummelled	pummeled
pyjamas	pajamas
odour	odor
rancour	rancor
raquet	racket
reconnoitre	reconnoiter
saleable	salable
savour	savor
sceptre	scepter
smoulder	smolder
sombre	somber
sulphate	sulfate
sulphur	sulfur
tonne	ton
totalled	totaled
tranquillize	tranquilize
tumour	tumor
traveller	traveler
tunnelled	tunneled
theatre	theater
vice	vise
valour	valor
vapour	vapor
vigour	vigor
wilful	willful
worshipped	worshiped
queueing	queuing

5 Common Information Retrieval Myths

by Marie-Claire Jenkins.

There is quite a lot of confusion over information retrieval sometimes, usually due to the fact that some concepts are used and investigated without their basis being known in the first place.

It's a little tricky to get acquainted with all of the various dimensions of IR, but a few simple things need to be clarified.

I have seen the following misconceptions among SEOs and also computer science students. It's not unusual and it's easily fixed

Eat Your Own Dog Food: 5 Simple Ways To Make Your Web Site *Pop*

by Dr. Peter J. Meyers.

Usability expert Dr. Peter Meyers shows how Internet service web sites can often be the most unloved property, effectively killing their own message.

He introduces 5 simple steps to make your web site *pop*

We internet professionals have all experienced the cobbler's children dilemma - the poor cobbler is so busy making shoes for customers that his kids end up going barefoot.

We all complain about how we don't have the time to work on our own sites or how they aren't what we'd like them to be, but those sites continue to go shoeless.

Doing Things The Right Way — or The Google Way (was: How To Lose Trust)

by Ruud Hein.

A lot, an awful lot, has been said about The No Follow Issue but one thing I miss so far is Trust.

With what feels like sleight of hand, Google has done away with a huge chunk of Trust in the relation it is trying to build between itself and webmasters.

The relation that they are trying to build is one where they are perceived as at least meaning no harm. How they go out of their way to give regular folks, webmasters, small business owners, yes everybody, the information and tools and knowledge to achieve their very best in Google without crossing The Line.

12 No-Brainer Steps to Internet Success

by Dave Snyder.

Search & Social is reaching its one year mark, and Jordan Kasteler, Loren Baker, and myself are pretty in awe of what we have been able to accomplish to date. This post will not be a long pat on my own back, instead it will be a summary of what I have learned in the last year, the mistakes and the successes. This information consists of things we have learned from the smartest business owners in our industry (including Search Engine People's Jeff Quipp) and also situations we have had to deal with ourselves.

Tool Time: The Search Marketer's Free-to-Cheap Goodie Bag - SES Toronto Day 2

by Paul Teitelman.

Having the right tools as a search engine marketer is absolutely essential for keeping organized and maintaining the highest efficiencies. I've even wrote a popular post last year about some of the best free SEO Tools, so I'm really excited to see what this panel has in store. This session promises to provide tools that will help accomplish all your tasks, including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page-level information, site-level information, on page optimization and more. Should be a good session here we go:

Ken Jurina, President and Co-founder, Epiar

Social Media - Do Big Business Get It? SES Toronto 2009

by Amy Nutt.

The Social Media session I attended today at SES Toronto was the session I was the most excited in attending. At SEP we are extremely active on an internal level as well as a client level in Social Media Marketing.

So at this session I wanted to know what others in the industry think and what was there take on corporate involvement in social media.

I have to say that we all seem to be on the same page. That whether or not business' (big or small) get social media this is relative and that some do a great job at it and some not so much….