Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective. The important thing to remember is that what should be developed is an internal link structure – this means some sort of mapping or strategy, rather than linking randomly as you see fit. This post is going to [...]

4 White Hat Link Building Tactics

by Zain Shah October 21st, 2014

Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google. So what can we do as [...]

Great Online Resources for Learning SEO

by Evan VanDerwerker October 17th, 2014

Whether you're planning to hire an agency to boost the search rankings of your website or you're interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization. Needless to say, quantity isn't always indicative of quality. Since I [...]

Promoting Local Content For Local Links

by Jon Ball October 9th, 2014

In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as [...]

How to get rid of bad content

by Lyena Solomon October 7th, 2014

How exciting is it to start fresh? You are looking at your new website – a clean slate – and imagine the possibilities, all the content you can create! So invigorating and exciting! A couple of years later your slate is full of posts, videos, infographics, pages, transcripts, interviews. How would you separate wheat from [...]

How Keyword Ranking Reporting Is Leading You Astray

by Douglas Karr October 1st, 2014

The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most of them have not kept up with significant algorithm changes and do a poor job [...]

Lost your rankings in Google? Built some dodgy links in the past that you're now worried about? Been a victim of a competitor attack? Google's Penguin update, first released in April 2012 changed the face of link building as we knew it. Prior to that, sites linking to yours did little harm, at least not [...]

Google My Business Dashboard: 5 Messages that Need Attention

by Martha Vasquez September 17th, 2014

Google My Business has become a very important part of business owners' online marketing strategies, and as such it is important to maintain it in a good status. Having to manage the Google My Business account and in addition the updates that Google has done lately can be a little challenging, especially when Google shows [...]

SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and [...]

Yes, You Should Get An SSL Certificate for Your Website

by Daniel Kosir September 15th, 2014

Google has recently come out and explicitly said were starting to use HTTPS as a ranking signal. Currently, it is a "lightweight signal", but that could easily change, and it might have more weight in the future. Traditionally, Https was used only when sensitive information was being transmitted, for example, when completing online transactions (it [...]