With Google penalising websites with bad backlink profiles and 'spammy' link building tactics, it is important to steer clear of any underhand methods that put you at risk. In 2015, link building should all be about creating relationships, PR and increasing the authority for your brand. You may have noticed in several industries that searches […]
Look at marketing ideas another way and you have a better understanding of what search tries to accomplish.
Look at search another way and you have a better understanding of marketing.
We often focus our SEO efforts on the long-term with an "always on" approach. However don't over-look SEO when planning out your seasonal marketing campaigns. If planned out well, SEO could be your lowest hanging fruit. Where To Focus Start with looking at the year ahead. Most marketers know key events or promotions that will […]
Not all of these people label themselves as link builders. Some are rebranded as content marketers. Some lean more towards SEO. Fact is, these people not only know how to get the best links; they can get the best links — and they're not afraid to share how it's done. I won't (shamelessly) include myself […]
A1 Website Analyzer is a powerful SEO audit website crawler that installs on your computer like regular software. It can extract all technical and on-page information you need to perform a complete audit. It doesn't require any running subscription to keep functioning. At SEP it's our go-to tool when the going gets tough. SEO Spider […]
Do you run a small business? Or how about a startup? You have seen the Google page 1 results for your business keywords and now you dont know where to start. Perhaps you feel like investing your entire limited budget into pay-per-click in hope it will get you off the ground. What if I told […]
What Is (A) Nofollow? Nofollow is an indication that can be added to a link to tell search engines you recommend they not follow that link. Basically to tell them not to pay attention to that link at all. In practice search engines do follow the link but in most cases remove that mention of […]
What Is An SEO Audit? An SEO audit is a process of checking a web site in a number of areas. Primarily, this process aims to ensure that your web site is up to current standards of being search engine friendly (and search engine compliant). You should expect: a detailed analysis on your site's current […]
For a long time directories occupied an important role in the evolution of the web. Before Google and complex search algorithms most of the internet was categorised using Yahoo's original web directory which categorised websites manually by niche and from which the company took its name. Things have changed a great deal since then and […]