How To Set Proper Goals?
User: OK, I am a SEO specialist and I need to create SEO plan for a new client. The task is
pretty straightforward, but there are so many options! What do I need to do firstly? And what operations don't matter?
Yes, there are too many options and it can be very hard [...]

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“To think for yourself, you must question authority and learn how to put yourself in a state of vulnerable open-mindedness, chaotic, confused vulnerability to inform yourself.” Timothy Leary

I’m a huge fan of ESPN’s Bill Simmons and two of his most memorable columns are when he and Malcolm Gladwell did “extended” email dialogues on relevant [...]

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It would seem we're about ready for that biennial discussion about the state of SEO, what it is and perhaps what it should be.  John Andrews put me on this train of thought with his recent piece on Why SEO Sucks.
There is a reason why SEO sucks for many, many people. It seems SEO is [...]

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Have you ever had a client come to you with vague goals? When they simply state that they want their site to rank better or that they want more contact us form submissions, it's important for you to determine a baseline starting point before you begin any optimization. If you don't have any measure for [...]

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A while back, the Dreamhost homepage had a single, dedicated purpose. Convert visitors to shared hosting customers. Sure, there were some footer links so you could enter the site and get around, but the homepage was a landing page for all practical intents and purposes.

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Are the blogs that you follow helping you to solve a problem you have? Increasingly I've noticed that the writers I follow the closest are those that are actively assisting me attain the goals in my life. These could be as minor as learning how to draw, or as major as becoming a better husband. [...]

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We're stat crazy like most SEO business oriented people are. We track everything at least twice and have tools to track the tracking… [feels dizzy]
One of the things we track is how the content we share with you is doing. It's a list we check not twice but trice using the Wordpress plugin Popularity Contest, [...]

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There has been chatter lately about Google making page load speed an important part of their algorithm. For most of you, this shouldn’t be a huge concern. Or is it? After all, it’s nothing new. Usability studies have shown time and again that web users like speed. Not the kind that is a poor lifestyle [...]

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Using standards-based web design your site can also display effortlessly on the iPad. First out of gate, you increase your reach and branding by giving iPad owners another destination.

The iPad introduces a new family of handheld devices.
More versatile than dedicated ereaders, more comfortable for e-content consumption than smart phones or PDA's and definitely less bulky [...]

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Lead nurturing builds relationships and educates leads to increase leads’ trust in you and in your expertise more, and makes the sales process easier. Not all SEO businesses recognize the value of lead nurturing, and this puts them at a serious disadvantage. Here are a 5 lead gen tips for local SEO services sales.

1. Aim [...]

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