Combining Your PPC & SEO Strategies

by Kristen Godel January 29th, 2015

Many companies are torn between a Search Engine Optimization (SEO) or pay-per-click (PPC) strategy for their business. SEO Since early 2012, there have been many questions surrounding the SEO world with Google algorithm updates, such as Penguin, threatening websites and instilling the fear of consequence for utilizing "risky" SEO tactics. Looking at ranking in the [...]

How to Deal With Negative Reviews

by Joe Cox January 9th, 2015

In November of this year a British couple were fined 100 for posting a negative review on the Trip Advisor website after their stay in a Blackpool hotel. The audacity of the fine didn't escape the national press who soon picked the story up and before the hotel manager could say 'PR disaster', there was [...]

SEO in 2015: Prediction Trends & Your Action Plan

by Lyena Solomon January 7th, 2015

By now, you have seen many prediction posts about SEO, search, and technology in 2015. I will summarize common trends and outline what an SEO practitioner can do in 2015 to advance online visibility and bring in revenue. Local or global, your business can benefit from new trends and technologies as well as from SEO [...]

Robin Williams was a quick-witted chameleon. The plethora of characters he played in over 100 movies proved his ability to adapt and react in any environment and decade – surely a testament to the success he had as both an actor and comedian. His legendary roles in movies such as Goodwill Hunting, Dead Poet's Society [...]

What My Fit Gym Life Tells Me About SEO

by Kareem Perez January 1st, 2015

When I started going to the gym and working out I had the same common goal as most people, get active and lose some weight. It was an also a way to relieve stress and escape from everyday life. The more serious I got about working out, the more I started to realize that there [...]

How to do SEO Competitive Analysis

by Lindsey Patterson December 31st, 2014

You know what keywords you want to target, but how do you know what its going to take to rank for them? With some good competitive analysis you can find out exactly that. And hopefully find some low hanging fruit. It's worth mentioning that enterprise tool kits like Bright Edge's SEO competitive analysis tools or [...]

The Google Ruleset For Link Building

by Barrie Smith December 30th, 2014

If you're a website that relies on traffic from Google, you'll want to obey by their link building guidelines in order not to get your website penalised. Every website relies on Google for traffic, right? Even if it is not your number one source of traffic I'm sure you wouldn't want to lose it. With [...]

Explaining link building strategies to those who are unfamiliar with them is often an uphill battle, and about as easy as explaining bitcoins to an 80-year-old who's never used a computer before (or me, for that matter, because I still have no idea what a bitcoin is!). Digital marketers live in a digital world and [...]

How To Migrate Your Site: Tips & Tricks

by Owen Andrew December 25th, 2014

After a successful (we hope) run under your current format, youve made the difficult decision to uproot your blog from its existing home and move it to a new one on a different platform. Given the obstacles strewn across the path of such a move, its likely one youve given a great deal of thought [...]

10 YouTube Channel Optimization Tips

by Kamila December 23rd, 2014

YouTube is currently the world's second largest search engine. When people search on the internet, it comes as no surprise that some people resort to YouTube for answers; especially for users who resonate more with visual aids as opposed to text. Because Google also owns YouTube – Google will arbitrarily show videos and images in [...]