Even if you're a social media whiz, LinkedIn can defy understanding. After all, it's not like other social networks. Although it's now got a lot more "social" in its features, and has recently refreshed parts of its interface so it [...]
With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]
Traffic to your website is steadily rising, along with sales. Rankings are also on the rise for your target keywords. But the next day traffic takes a sudden nosedive and your site is nowhere to be seen in the search [...]
Influencer marketing is vital for any consumer-facing brand in 2017. The concept is certainly not new. Many brands have used influencers as marketing assets in some form or another for decades. So, how has influencer marketing evolved? The rise of [...]
We spoke to 5 industry people, asking each of them 2 questions: how to optimize for "near me" and "nearby" searches what local SEO strategies could be tied into voice search 1. Ben Wynkoop Website: benwynkoop.com Twitter: @benwynkoop1 1. As [...]
Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw [...]
Gone are they days where marketers could afford to ignore the shiny new ball that is social media. It is no longer something that marketers should be experimenting with; it’s 2017, and using social platforms have become a bare minimum [...]
Some critics have been braying about the death of SEO for some time now but the industry is still around and going strong. Brands and agencies are expected to spend more than $79 billion by 2020 in search optimization and [...]
A/B testing tools have their origin in web design, and the concept behind them is simple. For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, [...]
Advertisements Can Drive Away Visitors And Cannibalize Your Business Placing adverts on the sidebar of your blog seems a good way to earn some extra pounds. But the disadvantages can outweigh the advantages. We all know that the key to [...]
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