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4 Keyword Mapping Goals

Each page of your site has the potential for search ranking. While your overall domain will carry its own authority and relevance to particular keyword terms, it’s your individual pages that do most of the heavy lifting. You use [...]

By | March 31st, 2017|SEO|0 Comments

3 Tools To Monitor Site Changes

Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn't have, there's a place for site change monitoring in your tool box. Here are [...]

By | March 30th, 2017|SEO|1 Comment

Keyword Research Strategy: Search Volume, Competition & Relevance

There are 3 primary components to keyword research: search volume, competition, and relevance. Here we’ll explore each factor and its impact on keyword value. Let’s get to it! The 3 Components To Keyword Research Component #1: Search Volume How often [...]

By | March 23rd, 2017|SEO|Comments Off on Keyword Research Strategy: Search Volume, Competition & Relevance

How To Do Google-Safe A/B Testing

A/B Testing is the practical approach to test one thing against another. The concern some SEO's and marketers have is that A/B testing could backfire. Concerns and questions such as: What If Google perceives my tests as an attempt [...]

By | March 22nd, 2017|SEO|Comments Off on How To Do Google-Safe A/B Testing

How To Check If Your SSL HTTPS Website Still Uses HTTP URLs

After switching to HTTPS it's a good idea to run a scan, a crawl. You want to make sure your internal resources and internal links don't use HTTP anymore. We'll use the https://webhelpforums.net domain as an example. It recently [...]

By | March 20th, 2017|SEO|Comments Off on How To Check If Your SSL HTTPS Website Still Uses HTTP URLs

Top 5 Social Media Monitoring Tools To Track Your Brand Keywords

Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that [...]

By | March 17th, 2017|SEO, Social Media Marketing|Comments Off on Top 5 Social Media Monitoring Tools To Track Your Brand Keywords

LinkedIn PPC: 5 Common Mistakes To Avoid

With over 467 million users across 200+ countries and 24 languages, LinkedIn is a fantastic opportunity for advertisers who define their core audiences by characteristics like job title, industry, company, seniority, etc. LinkedIn has offered a self-serve advertising platform for [...]

By | March 6th, 2017|PPC, SEO|Comments Off on LinkedIn PPC: 5 Common Mistakes To Avoid