This post is part of an ongoing series: How Search Really Works.
Last week: Keyword Links.
Left to their own devices, people will assign keywords (tag or link) as they please.
They paint a rich picture of the linked content.
Keyword stuffing is the unnatural repetitive use of a specific word or phrase.
In your content....
..or your links...
About the Author: Ruud Hein
Subscribe to Our Newsletter
Fuel Your Marketing Genius! Get the latest on SEO, PPC, AI, and more—delivered with a spark of creativity to keep you ahead of the game.
Related Articles
AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly [...]
Wisam AbdulazizAug 17, 2026Search Engine People is now offering ChatGPT Ads management services.
The advertising platform structure feels very familiar to Google Ads users, with campaigns, ad groups, ads, products, conversion tracking, [...]
Wisam AbdulazizMay 28, 2026Traditional Search Engines Rank Websites. LLMs Rank Brands
For more than two decades, digital marketing strategies have been built around one primary objective: ranking websites in traditional [...]
Wisam AbdulazizMay 25, 2026Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People
Search is changing faster than at any point in the last decade. Over the past few years, [...]
Wisam AbdulazizMay 20, 2026



