This post is part of an ongoing series: How Search Really Works.
Last week: Meta Keywords.
A web page can only have a limited number of words -- but can receive an unlimited number of links.
It's not rare for web pages to have more words about them than on them.
Because links are formulated by people whom generally don't benefit from lying about your web page, search engines put an awful lot of trust and faith in them.
Keywords in links trump keywords in content.
17 thoughts on “How Search Really Works: Keyword Links”
A good analogy for beginers.
Simple explanation, easy to understand!
Ruud, as usual you are wonderful.
I think it’s great that you consider all those who may be interested in your material (Newbies as well as Professionals of all types) knowing that getting ‘back to the basics’ is never a beaten horse.
I hope you don’t mind if I also include this with todays post which I am presently writing.
There’s a ‘Sphinner’ that that has expressed a ‘question mark’ about this post being submitted to Sphinn and I think I’d like to address it.
Thank you again Rudd.
@David @Matt – thanks for your comments. You inspire me to drop a note here and there more often myself because seriously, seeing a comment on a post is a real boost. Thanks for taking the time!
Kim, your comment is like my 1st coffee of the day (compliments don’t come much better than this, OK 😉 ). Thanks!
I do understand Brian’s point but had hoped that he would’ve found the clear & concise presentation merit enough.
Great post, simple to understand for newbies and oldies 🙂 I’m going to share this post on my blog’s team reading list for 1/22.
Thanks for this insight.
I suspect that this is why article marketing is effective.
I am really starting to love Ruud’s post on “How Search Really Works”. Once of the post are complete in this series, this would be a great downloadable ebook for people new to seo.
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