"True&Co's innovation is to put a batch of bras into customers' hands so they can choose what fits best. New customers take a quiz - modeled on the ones in Cosmopolitan magazine that Ms. Lam fondly remembers filling out in high school - to collect the information needed to fit the bra properly. They are then invited to pick three bras in different styles.
True&Co uses an algorithm to pick two additional bras to send out, based on what can be discerned from the customer's choices. So the customer ends up with five bras to try on at home, with no obligation to buy. Most of the company's bras are priced from $45 to $62."
2. Canada's Official National Twitter Account Is Sort Of Free For All
"Personal data are the fuel of the digital economy," Edouard Geffray, the agency's secretary general, told the French version of the online magazine Slate. "Given that, it would seem like a natural idea to envision taxing the use of them."
Interesting how both these items are reference poor conditions in rich countries.
[...] 40 square feet already is the norm for some of the poorest residents in Hong Kong. [...] overhead photos showing how people live in tiny, cramped Hong Kong apartments to highlight the ongoing housing problems in one of the richest cities in the world. Most of the residents in these urban slums are low-income families, elderly and unemployed. The smallest apartment the SoCO visited was 28 square feet, rented by an unemployed single man."
7. UK Orders Google, Facebook, Twitter To Take Down Photos Of Alleged Killer
"Police served the three web giants with the injunction that bans the purported identification of Venables and Robert Thompson, who were released with new identities in 2001 after being jailed for the murder of Bulger in Liverpool 20 years ago.
Legal experts said the breach could result in a landmark mass contempt prosecution by the government, following a number of recent cases that brought cyberspace into direct confrontation with the law."
8. Google Summoned To Explain Itself On Lack Of Privacy -- Again
"[...] they have developed a brain-to-brain interface that can transmit information from one rat directly to another, enabling the animal on the receiving end to perform behavioural tasks without training. [...]
The researchers found that the decoder rats could learn to perform the same movements, and successfully complete the task, guided solely by the information they received from the brains of the encoder rats. "
10. Google Adwords? 40% Of Searchers Unaware They're Ads
"While conducting a research project for an insurance sector client, Bunnyfoot discovered that 81% of users clicked on Google Adwords listings as opposed to natural search results.
Further investigation of this surprising bias revealed that 41 out of the 100 individuals tested did not know that Adwords were paid-for adverts, believing them instead to be the most authoritative links."