ammon In what to me amounts to the high impact SEO story of the year, Ammon Johns has announced that he is stepping down as an administrator and moderator of Cre8asite Forums.

Ammon Johns (1966) is a household name in the SEO community. Active in SEO and SEM since 1997, Ammon was one of the first proponents of the holistic approach which has ROI instead of "just" high rankings as its goal. Instead of sending more visitors to a site (the classic SEO model), Ammon worked to send qualified traffic where "every single one of them is a genuine, prequalified sales prospect".

In this model where rankings, site and site impact are all considered, Ammon thus also aided in converting visitors into customers.

Active on several forums Ammon has been a moderator, and later administrator, at Cre8asite Forums for almost 5 years. In that position he has influenced the SEO/SEM industry and many within it. As he says, "more than a few people have been kind enough to name me as one of their early inspirations. Many of those in turn have gone on to inspire others and so it continues. Knowledge really is the one thing where the more of it you share out, the more you have to share."

In my time learning about SEO from Ammon I've come to respect him as someone who leads the way not with hard answers but by volleying back hard questions.

Thank you.

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About the Author: Ruud Hein

I love helping to make web sites make it. From the ground up if needed. CSS challenges, server-side scripting, user and device friendly JavaScript tricks search engines have no problems with. Tracking how the sites perform and then figuring out how to make that performance and the tracking better. I'm passionate about information. No matter how often I trim my feeds in my feed readers (yes, I use more than one), I always have a couple of hundred in there covering topics ranging from design to usability, from SEO to SEM, from life hacks to productivity blogs, from.... Well, you get the idea, I guess. Knowledge and information management is close to my heart. Has to be with the amount of information I track. My "trusted system" is usually in flux but always at hand and fully searchable. My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. It's good to have you here: pleased to meet you!