When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I've heard is that it can be like drinking water from a fire hose. If Peter Griffin's experience is any indication [...]
Working in the digital marketing space is a double-edged sword. The constant change in the industry is what attracts many marketers. However, staying ahead of the curve can prove to be a significant challenge while balancing the day-to-day demands [...]
co-authored with Ron Hutchison Since Google's announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with thoughts, opinions, and even a few petitions relating to the impact that Enhanced Campaigns is going to have on campaign [...]
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