About the Author: Dan Van Meer

Dan is an Account Director at Search Engine People, and gets really excited about digital marketing, analytics, Excel's VLOOKUP function, and ping pong.

3 thoughts on “What Google Enhanced Campaigns Changes And How That Impacts You

  1. WOW – All I can say is that I’m glad I have a professional agency managing my PPC campaign and that I’m in the B2B space.

    Imagine the bidding wars (fees) for roses on February 14th at supper time!

  2. Great post, guys!

    The context-specific bidding could be interesting for some businesses, but it looks like the biggest change from Enhanced Campaigns are around mobile targeting.

  3. The folks at Adwords have come up with yet another tweak that will suck more funds out of the pockets of their advertisers. And there is little that annoyed Adwords advertisers can do about it, other than go along with this change.

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