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🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)

Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly. At Search Engine People, we audit hundreds of paid search accounts every year to uncover what’s working and what’s wasting budget. Here’s a practical framework you can use to audit your own Google Ads lead generation campaign.

Wisam Abdulaziz November 5, 2025