The Dallas Search Engine Marketing Blog reports that they received the first demo of MSN adCenter 3.0 (in beta) at their monthly meeting. They talk about some pretty cool features, including:
- More dynamic parameters to control your ad copy and even allow for dynamic destination URLs
- Tailor ad copy based on demographics such as basic traffic trends, age and gender, geography, wealth index and lifestyle
- Incremental bidding based on specific demographic groups
- Split testing of ads
- Setting ads to display only on certain days, times, etc.
Sounds like some interesting things will be coming from the new adCenter. Be sure to check out the Dallas Search Engine Marketing Blog for all the details.
About the Author: Donna Fontenot
Donna Fontenot, aka DazzlinDonna, is an Internet Entrepreneur and SEO, who has long utilized search engine optimization and affiliate marketing to create a successful online business. Her goal as an ebusiness coach is to help others make a living online from the comfort of their homes (and in their pajamas). Her motto is "You'll never shine if you don't glow."
