This is one of a series of posts in which I will be highlighting each member of the Search Bloggers list, with commentary on one of their posts (new or old). Look for this series to continue once or twice a week for the next couple of months.

Meet OrangeSoda, the Search Blogger of the Day. Today I'd like to highlight a post titled SEO Firms vs. SEO Consultants. OrangeSoda extends the conversation that Lee Odden started, and explains why they agree with Lee, that an SEO firm is a better choice than a lone consultant, especially for larger clients. Being a loner myself, I might want to disagree, but honestly, I can see the advantages to having more heads. Nevertheless, I've also experienced the large firms that turn SEO into such a commodity, that no real "thinking" takes place, and the resulting optimization suffers for it. I do think the subject deserves some conversation, so I'd love to see folks chime in with their own opinions over on the OrangeSoda post.

If you want to know more about today's Search Blogger of the Day, check out OrangeSoda's about page.

That's the Search Blogger of the Day. If you are a search blogger, and aren't on the list yet, go here to find out how to be included. I plan to promote everyone on the list in various ways. Some will be informative, and some will be just plain fun. Don't miss out.