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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

The Second Coming Of Location Based Services #stats

Ruud Hein November 19, 2010
Twitter Analytics - Promoted Tweets

Coming Soon: Twitter’s Official Analytics Product

Shockley Au November 18, 2010

Agile In-House SEO: 3 Ways to Save Time and Boost Rankings

Meaghan Thomas November 18, 2010

Google Boutiques & The Improved Google Vertical Model #monopoly #paytoplay

Ruud Hein November 17, 2010

What Google Boutiques Is & What It Does

Ruud Hein November 17, 2010

Google Hotpot: Rate Any Place #googlefail

Ruud Hein November 16, 2010

The Agency SEO Process – Part 1

Taylor Pratt November 16, 2010
Facebook's Social Inbox

Implications of Facebook’s New “Messages” (Social Inbox)

Shockley Au November 15, 2010

The Three Reasons Why Facebook Email Is a Big Deal

Ruud Hein November 15, 2010
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