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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

Ruud Questions: Julie Joyce

Ruud Hein January 29, 2010

What SEO’s Need to Know About Page Speed

Stephanie Woods January 28, 2010

iPad Web Design & SEO: First Looks

Ruud Hein January 27, 2010

5 Lead Nurturing Tips for SEO Service Agencies

Gab Goldenberg January 27, 2010

Tags, Duplicate Content & SEO

Ruud Hein January 26, 2010

Creating Sticky Websites

Barry Welford January 26, 2010

Videos Flooding 2010

Gabriella Sannino January 25, 2010

Ruud Questions: Kristy Bolsinger (RealNetworks)

Ruud Hein January 22, 2010

SEO Review of Copernic’s New Home Page

Ruud Hein January 21, 2010
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