Blog. Our Ideas, Your Advantage

All TopicsAnalytics & ROI AnalysisCompany NewsContentConversion OptimizationCRODisplay Advertising/RTBInbound MarketingLocal SearchMarketingMobilePPCSEOSocial Media MarketingWeb Design

Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

Why Fake Social Media Avatars Suck – My Experiment

Donna Fontenot November 3, 2008

My Mother’s Values Help me to Succeed at Social Media

Shana Albert October 29, 2008

Search Robots: The Good, The Bad, and The Googlebot

Shannon Hutcheson October 28, 2008

Kay Frenzer: Search Blogger of the Day

Donna Fontenot October 28, 2008

A Newb Gets Excited About RankSense

Donna Fontenot October 27, 2008

Personal Branding Gold Rush

Donna Fontenot October 27, 2008

Kim Krause Berg: Search Blogger of the Day

Donna Fontenot October 22, 2008

Lauren Cobb: Search Blogger of the Day

Donna Fontenot October 20, 2008

Looking For An Alternative To Adsense? What About Adcenter?

Donna Fontenot October 17, 2008
1 … 345 346 347 348 349 … 456

Ready for Digital Marketing Results?