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Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

ROMS stands for Return on Total Marketing Spend. It answers the most important question for clients, owners or executives: “How much revenue did we generate for every dollar spent?”

Chris Walton March 5, 2026

Blogging – Step 1 of the Authority Building Process

Jeff Quipp March 26, 2008

A Handy Tool To Help You Be First

Donna Fontenot March 24, 2008

How to turn your Blog into a Blog Strategy

Jennifer Osborne March 24, 2008

How Search Really Works: Simple Query Optimization

Ruud Hein March 21, 2008

Virtual Reality – Microsoft Office Live

The Doug March 20, 2008

Don’t Forget the Images and Video

Michael Dorausch March 18, 2008

How to Sell your Client on a Blog Strategy

Jennifer Osborne March 17, 2008

How Search Really Works: The Compressed Index

Ruud Hein March 14, 2008

Achieving Ah-Ha Moments With Your Small Business Clients

Donna Fontenot March 14, 2008
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