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7 Ways To Turn One Webinar Into Many Pieces Of Content

  Creating large amounts of valuable content is a universal challenge among marketers. Whether we’re talking about images, articles, blog posts or videos, large quantities sometimes cause a decrease in quality if a marketing department isn’t diligent. And the flipside, [...]

By | October 13th, 2017|Content|Comments Off on 7 Ways To Turn One Webinar Into Many Pieces Of Content

Adwords: Higher Conversions & Lower CPA With Manual Bidding

AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard [...]

By | October 12th, 2017|PPC|Comments Off on Adwords: Higher Conversions & Lower CPA With Manual Bidding

Navigating The Local Search Ecosystem To Yield Results

The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions [...]

By | October 11th, 2017|Local Search|Comments Off on Navigating The Local Search Ecosystem To Yield Results

7 Sources For Cultivating Inbound Links

Inbound links – references and hyperlinks to your content from other sites – are critical for any media site. They expose your content to a broader audience, potentially improve your organic search rankings and help to establish your brand as [...]

By | October 4th, 2017|SEO|1 Comment

Make Your AdWords Call-Only Ads Stand Out

  For advertisers who want to generate phone calls from their AdWords efforts, there has long been a tough decision about ad formats. You could add a call extension to your ad and get a “Call” CTA added. This meant [...]

By | October 2nd, 2017|PPC|Comments Off on Make Your AdWords Call-Only Ads Stand Out