How to Get More Positive Customer Reviews [Without Being Annoying]

We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine [...]

By | June 26th, 2017|Marketing|Comments Off on How to Get More Positive Customer Reviews [Without Being Annoying]

Facebook Features To Boost Your ROI

These features are super cool and worth a try. 1. Split Testing Split testing is another name for A/B testing. Facebook will test your campaigns on the basis of parameters you select. It also allows testing 3 variations, like [...]

By | June 22nd, 2017|PPC|Comments Off on Facebook Features To Boost Your ROI

How To Do Content Marketing For A SaaS Startup

A SaaS entrepreneur should know how vital content marketing is for their startup. But how can they use the content to find and retain new customers? You might think content marketing is as simple as creating compelling content for your [...]

By | June 20th, 2017|Content, Marketing|Comments Off on How To Do Content Marketing For A SaaS Startup

3 Types of Conversion Driven Content

These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that [...]

By | June 16th, 2017|Content|Comments Off on 3 Types of Conversion Driven Content

Mobile Marketing Hacks On A Shoestring Budget

One of the most powerful digital marketing tools today is literally within your arm’s reach or, actually, in your hands right now while you’re reading this post. I’m talking about your mobile device, your smartphone particularly, which you seem [...]

By | June 14th, 2017|Mobile|Comments Off on Mobile Marketing Hacks On A Shoestring Budget

Using The ‘Pair-Up’ Strategy To Increase Online Conversions

Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page [...]

By | June 9th, 2017|Content, Conversion Optimization|Comments Off on Using The ‘Pair-Up’ Strategy To Increase Online Conversions