I have been testing out an seo software tool called SEO Administrator for the last few days. Like others I've used, it is an integrated set of tools that covers most of the typical SEO chores that are needed. And like others I've used, many of the functions can be found for free scattered across the internet. However, I personally like using all-in-one software if the tools are good. It makes my life a little easier if I don't have to surf around to different places to accomplish all the little tasks I do in a day. So, how does Seo Administrator stack up to the competition? In some ways, better, and in some ways, not as good. But that is actually what I expect from any integrated set of tools. So, on to the review...
The Expert version of Seo Administrator comes with 9 main utilities:
- Ranking Monitor - check your rankings in all major search engines and keeps history of rankings
- Google DC Monitor - check your rankings across Google datacenters
- Snippets Viewer - saves and analyzes snippets returned from search engines
- Link Popularity Checker - analyzes inbound links, and shows PR and anchor text of each
- Site Indexation Tool - finds pages indexed by search engines and lists PR of each
- Log Analyzer - analyzes log files and tracks visitors, including phrases by search engine, and paths through the site
- Page Rank Analyzer - shows PR and number of backlinks for the top search results, as well as an average
- Keywords Suggestion Tool - finds relevant site keywords and includes the average PR, total matches, exact matches, and inbound links for each phrase
- HTML Analyzing Tool - site content analyzer that includes tons of stats for analyzing density, weight, words and phrases in bold, header, italic, title, anchor, etc.
My favorite tools are the Link Popularity Checker, the Log Analyzer and the Keywords Suggestion Tool.
I like that the link pop checker shows the PR and anchor text of each backlink. Not only is it good to see what kind of backlinks my own sites are getting, but also to see what anchor text might be driving my competitor's rankings.
The Log Analyzer is better than the ones I get from my host, in that it shows me which search engines are sending users via which search phrases. So I can now tell exactly which phrases are being typed into which search engines. Of course, lots of log analyzers do this, but the ones provided by my host do not break it down so well.
The extra details that are provided by the Keywords Suggestion Tool is a nice touch and gives me more information to make decisions on what I should be targetting.
The rest of the tools aren't necessarily better than those I've used before, but having all of it in one package is nice. And all of the reports can be exported to a number of formats (HTML, excel, etc) for custom processing.
The cons:
The program occasionally came up empty, possibly because it couldn't connect to a search engine or maybe due to a bug. Not sure which. This mostly happened in one day's time, and not since, so it may not mean much.
The software does not utilize the search engine APIs, so I'd be wary of using it too often. I would be much more at ease if I could enter my Google API, for instance, and know that I would be adhering to the search engines' TOS. It does, however, allow you to set random intervals between queries to help protect your IP from flooding the engine with requests.
The software comes in three versions, Standard, Professional, and Expert, with each successive level including more utilities. I tested the Expert version ($150), but the Standard and Professional versions cost $70 and $100 respectively. All in all, I would say the software provides nice utilities with useful information, and the pros outweigh the cons. You can get more information or download it at www.seoadministrator.com/.
About the Author: Donna Fontenot
