After optimizing a page for the search engines, I run through my checklist to make sure I have covered the basics. Of course, I may not use all of these on every page, as that would probably make the page look spammy, but I keep them all in a handy checklist to make sure I don't forget anything important.

  • keywords in domain name
  • keywords in directory and/or filename
  • keywords at beginning of title
  • keywords in meta description
  • keywords in meta keyword
  • keywords in header tags - h1, h2
  • keywords in bold
  • keywords in italic
  • keywords underlined
  • keywords in list (li)
  • keywords in alt tags
  • keywords in first sentence of first paragraph
  • keywords in middle of text
  • keywords at bottom of text

About the Author: Donna Fontenot

Donna Fontenot, aka DazzlinDonna, is an Internet Entrepreneur and SEO, who has long utilized search engine optimization and affiliate marketing to create a successful online business. Her goal as an ebusiness coach is to help others make a living online from the comfort of their homes (and in their pajamas). Her motto is "You'll never shine if you don't glow."