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Search engine optimization checklist (onpage factors)

Donna Fontenot | July 27th, 2004
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After optimizing a page for the search engines, I run through my checklist to make sure I have covered the basics. Of course, I may not use all of these on every page, as that would probably make the page look spammy, but I keep them all in a handy checklist to make sure I don't forget anything important.

  • keywords in domain name
  • keywords in directory and/or filename
  • keywords at beginning of title
  • keywords in meta description
  • keywords in meta keyword
  • keywords in header tags - h1, h2
  • keywords in bold
  • keywords in italic
  • keywords underlined
  • keywords in list (li)
  • keywords in alt tags
  • keywords in first sentence of first paragraph
  • keywords in middle of text
  • keywords at bottom of text
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