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SEO tips that Randfish heard at SES NY

Donna Fontenot | March 8th, 2005
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Randfish has an excellent summary of the various sessions he attended at SES NY. This is a must read. You can find it at www.socengine.com/seo/guide/ses-nyc/ses-nyc-2005.html. I've pulled out just a few of the snippets of info that I thought were interesting, but there is a lot more there, so be sure to take the time to read it all.

What Matt Cutts from Google had to say:

  • Make URLs static or dynamic w/ 2 or fewer URL parameters.
  • Just because a link is shown in the link command doesn't mean it carries any weight at all.
  • Google still does use PR (PageRank), but that it is only one of over 100 ranking factors in the algorithm.
  • Its important for links to come from separate C-blocks of servers if they want to be counted as unique.

What Yahoo reps had to say:

  • 301s - leave these in place indefinitely, or at least as long as possible so that link credit can be passed.
  • Authoritative links indicate to Yahoo! the need for a deep crawl of the site.
  • Webmasters should only use the free addurl service if all else fails, he also says they often find spam through it as un-savvy webmasters submit their spam sites through the addurl service.
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