Let me repeat that question. What do you get when you cross Google with Feedburner? You get a marriage between Adwords and Feedburner that produces Pubvertising (Publish + Advertise). Adwords was all about the little guy being able to compete for ad space with the big boys. Now that same idea has crossed over into advertising within feeds. Are you a blogger? Just a little guy or gal looking to get some new subscribers? Using Feedburner's Headline Animator (which I use as my email signature already), you can now advertise to feed subscribers in topical, related areas. And like Adwords, it's all DYI.