Paid inclusion is a program whereby search engines promise to list your site in return for a payment. Generally, however, a paid listing does not guarantee that the site will rank well (or at all) for any particular keyword phrase. It often comes with a guarantee that your site will be re-spidered on an ongoing basis, usually every 48 hours. This can be useful if your content changes often.

About the Author: Donna Fontenot

Donna Fontenot, aka DazzlinDonna, is an Internet Entrepreneur and SEO, who has long utilized search engine optimization and affiliate marketing to create a successful online business. Her goal as an ebusiness coach is to help others make a living online from the comfort of their homes (and in their pajamas). Her motto is "You'll never shine if you don't glow."