Cosmo Music increases organic traffic by 172%

Digital Marketing Case Study

Cosmo Music, one of the largest and most renowned musical instrument stores worldwide, encountered major challenges during a platform migration intended to enhance their digital presence. Despite assurances, issues with a third-party implementer led to significant setbacks, prompting Cosmo to turn to SEP for a comprehensive solution.

Main Challenges:

A necessary platform migration was implemented for their online store

Despite being assured that the SEO wouldn’t be impacted by the third party implementer, there were some severe consequences:

Website traffic plummeted by 70%

Numerous product pages led to 404 errors

With hundreds of thousands of SKUs, manual error correction wasn't possible

The Strategy

Cosmo Music partnered with Search Engine People (SEP) to implement a comprehensive strategy addressing their challenges:

SEO Optimization

SEP evaluated and enhanced on-page content, optimized metatags for improved Google indexing, and refined landing pages along with top product pages. By refining target keywords, content, and site structure, SEP achieved top 5 keyword rankings for all targeted terms, significantly boosting website visibility and driving a substantial increase in organic traffic.

Website Repair

SEP worked closely with Cosmo's developers to implement a strategic redirect plan that addressed broken links and optimized the site structure. After an initial 70% drop in website traffic, SEP not only restored but surpassed pre-migration levels within 8 months, resulting in an impressive 172% increase in organic traffic.

PPC Management

Cosmo Music entrusted SEP with managing their Google Ads campaigns to replicate the success of their SEO efforts in paid search. This led to an impressive 18x overall return on ad spend, with every dollar spent on Google Ads generating a return of $9 to $11.

SEP's strategic interventions yielded impressive results for Cosmo Music:

Aside from the significant improvements highlighted above, Cosmo Music has had their confidence in digital marketing fully restored. Their online presence now reflects the excellence of their brand, positioning them as a true leader in the industry. The partnership with SEP continues to evolve, driving sustained growth and allowing Cosmo Music to exceed their own expectations.

172%

Increase

in Organic Traffic

Top 5

For all Targeted Keywords

Incresing website visibility

18X

Overall Return

on Ad Spend (ROAS) from PPC campaigns

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