Find Out How Speedy Cash Increased Top 5 Keyword Performance by 90%

Digital Marketing Case Study

Speedy Cash, a leading player in the financial services industry, wanted to enhance its digital presence and ensure its financial services were prominently visible online. Facing challenges with market expansion and website migration, Speedy Cash turned to SEP for a comprehensive solution.

Main Challenges:

Speedy Cash wanted to expand into a new region and needed a strategic plan to attract customers in a competitive market.

Maintaining growth became challenging, requiring constant innovation to drive traffic and conversions in a changing market.

A major challenge arose with a complete website overhaul and URL changes, leading to an initial dip in traffic and rankings.

Following the website changes, the company experienced a decline in organic traffic and keyword rankings.

Operating within a heavily regulated financial sector presented unique challenges due to its nature and intense competition

The Strategy

SEP implemented a multifaceted strategy focusing on:

Content Optimization and Keyword Targeting

A comprehensive content optimization strategy was a key component of our solution. We focused on identifying and targeting high-value industry-specific keywords, ensuring that all content was highly relevant to the target audience. Additionally, we refreshed existing content to keep it aligned with the latest industry trends and identified content gaps to ensure a more comprehensive and competitive online presence for Speedy Cash.

Data-Driven SEO Strategy

Our approach was centered around a data-driven SEO strategy, which was regularly refined based on performance analytics. We relied on well-established SEO techniques but remained flexible, adjusting our tactics as we gathered insights from ongoing performance data. This adaptive approach helped ensure that the strategies we implemented were continuously optimized for the best results.

Website Migration Recovery

A significant challenge arose with the unexpected website migration, which involved major URL changes. Understanding the potential impact, we worked closely with the client to quickly develop recovery strategies. This included refreshing content, addressing any missing pieces in their online presence, and making sure the new URL structure was optimized for SEO. By taking a proactive approach, we mitigated the negative effects of the migration and ensured a smooth transition.

As a result the wins were plentiful:

With the results highlighted below, Speedy Cash has gained renewed confidence in their digital marketing efforts. Their online presence now truly reflects their standing as a leader in the financial services industry, positioning them to continue achieving their goals.

90%

Increase

in top 5 keyword performance

35%

Year-over-year increase

in organic traffic

28%

Increase

in brand traffic year-over-year

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