A Process For Writing More and Better Blog Posts

by Steven Bradley December 2nd, 2009

Do you have a workflow for creating blog posts? Or are you one of those people who just sits down to write and out comes a post? I've never been one of those people. The writer in me and the editor in me have a tendency to clash. The writer wants to get something down [...]

SEP is very proud that its very own Jennifer Osborne is being honoured this week as Google AdWords Help Forum "Blogger of the Week". In particular, Google's Bindu was captured by the post "Small Business PPC – 26 Mistakes That Cost You Money". Interestingly enough, the post is more than 1 year old. Google's Bindu [...]

Google Search Does A Half-baked Job

by Barry Welford December 1st, 2009

In deciding to read an article with such a title, did you have in mind how Google might be falling down on the job?  When I started to write this article, I had other things in mind.  However applying the fresh blogging approach I have described recently, one news item provides the perfect lead in [...]

Using Old Media to Enhance Social Media

by Jordan Kasteler November 30th, 2009

Who says traditional advertising is dying? It's not! People are using it to promote their online advertising! More and more frequently ads are popping up on billboards, shopping bags, TV, newspapers, magazines, etc to promote company's social media account on Facebook, Twitter, or even online review sites like Yelp. It's a good way for businesses [...]

As promised this post delivers the second half of "The Top 10 Ways To Get What You Want (As An In-House Social Media Marketer)."  What follows are numbers 6-10, in no particular order of course, of the best ways to get what you need and want as an in-house social media marketer. 6. Be Willing [...]

Partnership Marketing Models – what are they?

by Ron Kunitzky November 26th, 2009

The most common partnership models: Sponsorship Marketing Partnerships One of the most common types of Marketing Partnerships is Sponsorship. We see it every day in the events that we attend in person or view online or on TV. Sponsorship can be found at the Olympic Games where companies like VISA are positioned as the official [...]

Fresh Blogging

by Barry Welford November 25th, 2009

Introduction – Blogging as a process Blogging can be a significant  part of anyone's working day when they are involved in Internet marketing.  It is therefore important to have a process that allows blog posts to be produced effectively and on time.  This article sets out what works for me. My approach is somewhat more [...]

Makin' a List & Checkin' it Twice

by Megan Slick November 25th, 2009

Let the Christmas shopping begin. Tis the season for hopelessly looking for the perfect present and feeling like you'll never find it. It's a difficult time of year but you could put the cheer back into your customer's holiday season. Many corporations are doing this very thing. Take Urban Outfitters for example. They have an [...]

Use Evernote As Your WebDev Image Manager

by Ruud Hein November 24th, 2009

It's no secret that I love information and knowledge and (thus?) am enamored with information and knowledge applications. For over 4 years one of my favorite information managers has been Evernote. It's no pushback ways of getting information in combined with "search as you type" has made it a must on my machines. Between that [...]

What does my perfect SEO training scheme look like?

by Ben McKay November 24th, 2009

I’ve been in the fortunate situation lately where Mediaedge:cia Manchester has been recruiting a number of SEO’s lately. On the back of this, we thought it best to formalise the training for each new-starter in order to aid the induction process and provide additional training. This way we can ensure that each SEO is provided [...]