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Everything You Need to Know | GA4 Edition

You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your [...]

By |2023-06-22T13:59:51-04:00June 22nd, 2023|Analytics & ROI Analysis|Comments Off on Everything You Need to Know | GA4 Edition

How to Choose an SEO Agency: An Unbiased Guide

There is no shortage of SEO agencies and they are all ready and willing to compete for your business. With so many options out there, many businesses find it challenging to choose the right SEO agency for their needs. To simplify the decision-making process, we have created an unbiased [...]

By |2020-07-28T10:37:29-04:00May 15th, 2020|Marketing|Comments Off on How to Choose an SEO Agency: An Unbiased Guide

5 Ways You Can Optimize Your Advertising Campaigns Now

Digital ad best practices: Learn how to optimize your advertising campaigns when money is tight.   As businesses are impacted by the pandemic, many have had to drop advertising budgets and re-examine their digital strategy. With tightened purse-strings and higher stakes, efficient advertising has never been more important.  Here are five effective low budget ad tactics, businesses should consider to make the most [...]

By |2020-06-22T20:07:05-04:00May 13th, 2020|Analytics & ROI Analysis, Marketing|Comments Off on 5 Ways You Can Optimize Your Advertising Campaigns Now

What is a Metric in Google Analytics?

Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO.   Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), [...]

By |2020-06-22T20:07:06-04:00April 14th, 2020|Analytics & ROI Analysis, Marketing, SEO|Comments Off on What is a Metric in Google Analytics?

What is the Role of SEO in Digital Marketing?

SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.  While, Google doesn’t share its overall search volume, it’s safe to say it’s [...]

By |2020-06-22T20:07:06-04:00April 6th, 2020|Content, Marketing, SEO|Comments Off on What is the Role of SEO in Digital Marketing?

(Not Provided) Data in Adwords: The Facts

Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks [...]

By |2017-01-27T18:47:35-05:00April 21st, 2014|PPC|Comments Off on (Not Provided) Data in Adwords: The Facts

Get Complete Traffic And Conversion Insight With Google Analytics Custom Reports

Custom Reports for Fun and Value For a free tool, Google Analytics is excessively flexible. It provides fairly robust tracking for websites and mobile apps, can be customised to support cross domain tracking, events, goals and custom variables, [...]

By |2017-01-27T18:48:26-05:00March 20th, 2014|Analytics & ROI Analysis|Comments Off on Get Complete Traffic And Conversion Insight With Google Analytics Custom Reports
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