You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your [...]
There is no shortage of SEO agencies and they are all ready and willing to compete for your business. With so many options out there, many businesses find it challenging to choose the right SEO agency for their needs. To simplify the decision-making process, we have created an unbiased [...]
Digital ad best practices: Learn how to optimize your advertising campaigns when money is tight. As businesses are impacted by the pandemic, many have had to drop advertising budgets and re-examine their digital strategy. With tightened purse-strings and higher stakes, efficient advertising has never been more important. Here are five effective low budget ad tactics, businesses should consider to make the most [...]
Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), [...]
SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers. While, Google doesn’t share its overall search volume, it’s safe to say it’s [...]
While it seems as if Google Analytics has become the de facto installation for web analytics, giving Google your data may not always be a good thing. Piwik Web Analtyics does just about the same job but from the safety and privacy of your own server.
Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks [...]
Custom Reports for Fun and Value For a free tool, Google Analytics is excessively flexible. It provides fairly robust tracking for websites and mobile apps, can be customised to support cross domain tracking, events, goals and custom variables, [...]
Tracking and attribution is vital to your online marketing efforts if you have some kind of goal in mind, from building engagement with your online platforms through to generating sales. If you are unable to tell what works from what [...]
Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is [...]
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