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Everything You Need to Know | GA4 Edition

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While it seems as if Google Analytics has become the de facto installation for web analytics, giving Google your data may not always be a good thing. Piwik Web Analtyics does just about the same job but from the safety and privacy of your own server….
Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches:…
Tracking and attribution is vital to your online marketing efforts if you have some kind of goal in mind, from…
Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google…