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How to Choose an SEO Agency: An Unbiased Guide

There is no shortage of SEO agencies and they are all ready and willing to compete for your business. With so many options out there, many businesses find it challenging to choose the right SEO agency for their needs. To simplify the decision-making process, we have created an unbiased [...]

By |2020-07-28T10:37:29-04:00May 15th, 2020|Marketing|

5 Ways You Can Optimize Your Advertising Campaigns Now

Digital ad best practices: Learn how to optimize your advertising campaigns when money is tight.   As businesses are impacted by the pandemic, many have had to drop advertising budgets and re-examine their digital strategy. With tightened purse-strings and higher stakes, efficient advertising has never been more important.  Here are five effective low budget ad tactics, businesses should consider to make the most [...]

By |2020-06-22T20:07:05-04:00May 13th, 2020|Analytics & ROI Analysis, Marketing|

(Not Provided) Data in Adwords: The Facts

Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks [...]

By |2017-01-27T18:47:35-05:00April 21st, 2014|PPC|

3 Steps to Google AdWords RLSA Success

Remarketing Lists for Search Ads (RLSA) is relatively new Google AdWords feature which allows you to show ads on Google only to people who have previously visited your website. Since a visit to your website suggests that that person is [...]

By |2017-01-27T18:51:11-05:00November 26th, 2013|PPC|
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