SEP is very proud that its very own Jennifer Osborne is being honoured this week as Google AdWords Help Forum "Blogger of the Week". In particular, Google's Bindu was captured by the post "Small Business PPC - 26 Mistakes That [...]
In deciding to read an article with such a title, did you have in mind how Google might be falling down on the job? When I started to write this article, I had other things in mind. However applying the [...]
Who says traditional advertising is dying? It's not! People are using it to promote their online advertising! More and more frequently ads are popping up on billboards, shopping bags, TV, newspapers, magazines, etc to promote company's social media account on [...]
The most common partnership models: Sponsorship Marketing Partnerships One of the most common types of Marketing Partnerships is Sponsorship. We see it every day in the events that we attend in person or view online or on TV. Sponsorship can [...]
Introduction - Blogging as a process Blogging can be a significant part of anyone's working day when they are involved in Internet marketing. It is therefore important to have a process that allows blog posts to be produced effectively and [...]
I’ve been in the fortunate situation lately where Mediaedge:cia Manchester has been recruiting a number of SEO’s lately. On the back of this, we thought it best to formalise the training for each new-starter in order to aid the induction [...]
"Fake!" "Photoshopped!" The new online citizens are world savvy. You're not pulling one over their eyes – and they're not afraid to vocalize that either. The obvious concern here is that the value of visual media such as videography and [...]
What does Google REALLY think of your site's pages? Think PageRank gives a clue? Perhaps if we were shown true PageRank, we could use it as a somewhat reliable gauge, but unfortunately, we don't have that luxury. But we don't [...]
I had been following Glens blog when it suddenly became awefully quiet. Then it appeared I was still following him but on another blog, one where I should have known or remembered that this was his site but well, you [...]
This is the third post in a 3 part series on Google Analytics setup Best Practices. Google Analytics is something we sometimes take for granted, but in reality sometimes accounts with years of data have to be abandoned simply because [...]
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