How Do Small Businesses Grow Local Inbound Links?

by Amy Balliett June 7th, 2013

One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and orthodontic patient communications. They create an online presence for their clientele (dentists and orthodontists) as well as supply in-house tools to maintain patient loyalty. When I started at the company, my [...]

Let's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you are a local SEO consultant who is helping the said owner with Internet promotion. What marketing tools can you use to perform the task faster and easier? Well, as there are quite a few [...]

The Formula For Local SEO Success

by Chris Marentis May 8th, 2013

Local marketing experts will tell you that the world of local search marketing is highly competitive and oftentimes intimidating. However, with the inclusion of the "7-pack" on the first page of Google's SERPs, there is at least a target that businesses can shoot for to achieve local SEO success. The overall formula for winning at [...]

You Cannot Afford to Ignore Local Business Listings

by Chris Marentis April 17th, 2013

Search engine marketing and search engine optimization are constantly evolving, and they have already moved through several stages. While many of the SEO strategies of the past still maintain some of their relevance, new strategies are consistently coming to the forefront and making antiquated search engine marketing approaches obsolete. Seven years ago, the idea of [...]

Spinning Negative Reviews into Positive Local Rankings

by Jason Streatch April 16th, 2013

It's coming; another new Google search algorithm to contend with. This time the 'Google Merchant Quality Algorithm', announced by Google's head of search spam Matt Cutts at this year's SXSW festival, aims to penalize low and poor quality merchants in local search results.  With Google's increased focus on local search and its own Google + [...]

Easily Solve 3 Common Google+ Local Profile Problems

by Martha Vasquez April 4th, 2013

Google+ Local offers the opportunity for clients to have high visibility in search engines when users search for products or services within a geographical area. If a Google+ Local profile is optimized to its full potential businesses can see significant growth in their search engine rankings and conversions. But even though business owners go through [...]

Local marketing specialists know exactly what needs to be done to help your website rank well for local search terms in your area. These experts also know that you cannot simply build a website, upload it to the internet, and expect people to find and flock to it in droves. Simply put The internet is [...]

Whether your local internet marketing strategy includes local citations, geo-targeting, or local social media marketing, it is important to properly optimize your businesss website, when your business has more than one location. It is common knowledge among SEOs that it is a good marketing strategy to have unique, optimized URLs for every page of your [...]

  There has been a lot of change in the local landscape ever since Google rolled out Google+ in 2011. From Google Maps, to Google Places, to Google+ Local and Google+ Business Pages it seems near impossible to keep tabs on what exactly local SEO's and small businesses are dealing with when it comes to [...]

Thanks to the Google EMD (exact match domain) update new websites looking to cut a few corners with their SEO program by capitalizing on the supposed SEO value of a keyword rich domain can no longer do so. And because of the Google Penguin update, which targeted websites that overused exact match anchor text, website [...]