/Local Search

How To Remove Bad Reviews From Google Local By Responding

We all know by now that more and more people are using their cell phones to find products and services.

In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches.

Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.

Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012.


So then why is it that there are so many businesses on Google Local with unanswered negative reviews? Do businesses think in 2015 that no-one uses Google?


By |February 19th, 2015|Conversion Optimization, Local Search, PR|3 Comments

Local SEO For Multiple Locations

If you have a business with offices in different towns, or if you are a service provider who services a geographic range, you want to optimize your website for each specific location.
To Begin:

Create a page for each area where you [...]

By |January 19th, 2015|Local Search|1 Comment

5 Marketing Tactics For Your Local Business

Local Businesses are not so different from big corporations, except from the scale at which they operate. Taking advantage of what Digital Marketing has to offer can help you to grow your business on the long term.

Whether you are a [...]

By |December 3rd, 2014|Local Search|Comments Off on 5 Marketing Tactics For Your Local Business

Local SEO For The Holidays (5 Point Checklist)

If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking [...]

By |November 20th, 2014|Local Search, SEO|Comments Off on Local SEO For The Holidays (5 Point Checklist)

Google’s Test to Target Users with Ads across Mobile and Apps

Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of [...]

By |October 14th, 2014|Analytics & ROI Analysis, Local Search|Comments Off on Google’s Test to Target Users with Ads across Mobile and Apps

Promoting Local Content For Local Links

In my experience most businesses in North America undervalue the power of local search.

There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses.

The beauty of local [...]

By |October 9th, 2014|Local Search, SEO|1 Comment

How Keyword Ranking Reporting Is Leading You Astray

The search engine industry grew to some amazing heights and erupted in a huge variety of keyword research, site analysis tools and rank monitoring platforms. We've tried and tested them all and have honestly been dissatisfied with the majority. Most [...]

By |October 1st, 2014|Analytics & ROI Analysis, Local Search, SEO|Comments Off on How Keyword Ranking Reporting Is Leading You Astray

Decrease Your Website’s Bounce Rate Today

National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to [...]

By |September 25th, 2014|Conversion Optimization, Local Search, Web Design|2 Comments

How Small Businesses Should Respond to the Google Pigeon Update

SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the [...]

By |September 16th, 2014|Local Search, SEO|3 Comments

Foursquare Makeover – A Prettier Version of Yelp?

Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its [...]

By |September 5th, 2014|Local Search, SEO|3 Comments