Focus on Local Search Marketing

by Lyena Solomon February 26th, 2014

If you have been paying attention to your buisness' online presence in the last couple of years, you know how important online visibility is to your bottom line. You probably took care of the basics: your business information (name, address, and phone number) is on your website and you are posting on a couple social [...]

I've talked a lot about keyword research as of late, this is partly due to the fact that with (not provided) sneaking into the mix it's hard to mine keyword ideas from existing site analytics, but also because when it comes to local SEO it can be harder to identify keywords to target, especially in [...]

What to Expect from Local Search in 2014

by Zain Shah January 10th, 2014

Local SEO probably has the highest ROI of all the internet marketing programs that currently exist. This is true for both, agencies and businesses alike. Local SEO (when done correctly) connects businesses with their target audience, which comprises of local folk like you and me searching for geographic specific services. This could include the local [...]

3 Shocking Polls on Local Search

by Thomas Ballantyne December 10th, 2013

I was recently part of a panel on local SEO put on by BrightLocal. With a couple hundred attendees I'd say we had a pretty good sampling. During this presentation we polled the audience and I found some of the results shocking. (Full presentation here) Poll: What are the 2 Biggest Issues/Frustrations with Optimizing a [...]

This is probably the most debated of all the SEO strategies. It's a typical scenario. You have a business with multiple locations. Imagine a business with a physical location in Dallas, Houston and Austin. How does one go about executing this from an SEO perspective, so that the business show's up in an on-line search [...]

How To Make Content Relevant For A Specific Location

by Dan Virgillito September 20th, 2013

If you are marketing a local business, you know your online content has to be relevant for your chosen location. You want your website to attract the right type of visitors, i.e. people looking for information, services or products related to a specific city or region. What you need in this case is a way [...]

Prominence in the local search results is often considered the Holy Grail for bricks and mortar businesses. Targeting area-specific terms in your SEO efforts is extremely profitable. People searching for goods in a particular area are much more likely to be actively looking for somewhere to purchase, rather than just casually browsing the web. They [...]

5 Quick Tips for Local Inbound Marketing

by Paul Richardson September 10th, 2013

Inbound marketing is quickly becoming a very popular marketing strategy. This is because inbound marketing continues to prove to be a very effective marketing strategy. Inbound marketing can be especially effective for smaller local businesses and here are five quick tips on how to do it effectively. 1. Maintain a Blog Maintaining a blog is [...]

The new Google Maps is now open to the public. There are big changes made to the web interface, which will revolutionize the way we use, view, and search for local places in the future. These changes will have an impact on the local marketing strategies for many businesses, so it is advisable to plan [...]

What To Do If You Get A Bad Online Review

by Don Campbell July 9th, 2013

Do you know what one of biggest fears that small business owners have? Getting a negative online review. I think that's because business owners know how important word-of-mouth referrals are to their business. Ask any business owner what their best source of new customer is, and they will tell you it is from "word-of-mouth referrals." [...]