/Local Search

Foursquare Makeover – A Prettier Version of Yelp?

Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its [...]

By |September 5th, 2014|Local Search, SEO|3 Comments

Local Search and Geo-Fencing: How To Use The Powerful Business-Building Duo

Geo-fencing technology is significant due to its intuitive awareness of geographical location. It takes into account not only the local Internet user's exact location, but also the location of nearby features that may be useful to users. In [...]

By |August 28th, 2014|Local Search|Comments Off on Local Search and Geo-Fencing: How To Use The Powerful Business-Building Duo

The Growing Importance of Online Reviews

Online reviews are no longer only important for businesses that want to build hype on Yelp or Angies List. Great reviews can help SEO campaign efforts, boost AdWord efficacy, and make shared endorsements more effective on Google. Numerous internet marketers [...]

By |August 26th, 2014|Local Search|Comments Off on The Growing Importance of Online Reviews

Google My Business: A Guide to the Local Marketing Dashboard

Google My Business is a significant update for managing your local business on Google Maps and Google+. This online marketing tool is aimed to consolidate the features of Google+ and Places for Business into one easily accessible dashboard. [...]

By |August 19th, 2014|Local Search|Comments Off on Google My Business: A Guide to the Local Marketing Dashboard

Local Keyword Research in 2014 and Beyond

Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the subject matter in 2014, but alas here we are and [...]

By |July 18th, 2014|Local Search|1 Comment

How To Use Google’s Newest Tool For Your Local Business

Google has made life a whole lot easier for local business owners. Google My Business is a unified interface designed specifically for local businesses and large enterprises. It was created to be a user-friendly platform and the quick tutorial below [...]

By |July 11th, 2014|Local Search|1 Comment

Solve 3 Common Google + Local (Places) Dashboard Problems

Update: the move has now been completed. Google rolled out the new Google + Local dashboard platform for Canadian business owners back in August 2013. Not all dashboard platforms are fully migrated and business owners have to wait until Google [...]

By |July 9th, 2014|Local Search, Social Media Marketing|2 Comments

How to Implement a National SEO Campaign

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at [...]

By |July 3rd, 2014|Local Search, Marketing, SEO|1 Comment

The 5 Local SEO Factors That Matter Most

For business owners, SEO can seem a bit too convoluted at times.

As a business owner, you have hundreds of issues to deal with and SEO may seem like a foreign and overly technical concern. Nevertheless, SEO is essential to online [...]

By |July 2nd, 2014|Local Search, SEO|1 Comment

5 Tips to Optimize your Google+ Local Listing

Local search is an area that is becoming increasingly fundamental for any SEO strategy. As search engines aim to provide users with highly relevant results, one of the main aspects they have focused attention on is search personalization, and giving [...]

By |April 7th, 2014|Local Search|Comments Off on 5 Tips to Optimize your Google+ Local Listing