Digital marketing is cornering the market of business promotion and brand creation, in a very little time. This is especially in the time when everyone, from a small enterprise owner to a CEO, is striving hard for gaining business profitability.
Digital marketing is the new way where the customers are already keeping engaged as participants and taking part in the process of building a brand. Therefore, it can be a good platform for formulating better marketing strategies across various digital channels.
Digital Marketing: A Take-Charge Medium
The marketing department of every brand aims at different approaches to reach the consumer cycle. Since digital marketing is proving a lucrative medium in promoting all kinds of businesses, its being instantly adopted.
Businesses have seen digital marketing driving consumer impressions and formulating their choice for the brand in a participatory manner.
At the time when the global economy has been pushed to the wall, SMEs and big brands are already rushing into the digital engagement. Here come a few key elements which SMEs should adhere rightly to the digital marketing. Lets know them.
Must-Have Developmental Stage
Digital marketing requires a great deal of attention. And, therefore it has to be planned very, very well.
Any digital marketing campaign should have a developmental stage for devising right strategies for entering the web of the Internet, social media and mobile phones. This means, for luring customers, strategies and approaches should have:
Strategies = Relevance
Approaches = A Propitious Timing
All this should be proposed in the developmental state of any digital marketing campaign. Decide on having your own digital marketing team. Major companies are spending a chunk of their budget on having a full-fledged team. They understand better and more.
This is to know your customers well. For example, what are they looking for? Are you able to give them that? So, how does this work?
Clarity first: People look for clarity of things that means if they have understood your products they are going to refer it to others even before they buy.
Save time, then money: Its a busy world and it can be good if we can save their time. It would be pretty good if we could save peoples money too. Value for money products click, as people are more likely to fall for them.
Do not confuse: Try to keep your offer simple. It should not confuse people or make them rethink.
Developing the Route
This section talks about how one should take up the route for building up a strong and popular social rapport. Without which you are least likely to get the biggest bang you are looking for across the digital channels.
Customer segmentation strategy: You can also call it digital segmentation or market segmentation. To be able to generate the target market, you should understand the market demographics. You should segment your audience into different groups according to their web, social media and mobile presence.
Branding: Brand marketing is the key factor in revolving around the online communities. Therefore, do not miss out on planning a branding campaign with a necessary approach to all kinds of digital channels.
Sell wholesale: A store manager is never selling just one product. He is standing behind the counter and suggesting all kinds of products he has in his store. Whats your plus should be on display and made public.
In this section, I am going to tell you how to disintegrate your strategies under different brands.
Social media marketing: Social media is proving an arrowhead, darting specifically into the direction of the online community. A successful online social media should involve a few basic features.
Social networking sites: Facebook, Twitter, LinkedIn, Google+, Pinterest, MySpace, Ning, Meetup, etc.
Forums: Forums are powerful online communication tools, helpful in creating a space for online discussion and staying connected with the people.
Blogs: Blogs are the ultimate ways for building links, building trust about your business, improving SEO, taking control of your identity and making your enterprise strong.
Microblogging: Twitter permits microblogging up to 140 characters, which can have keywords. It is helpful in brand awareness, making important announcements, sharing quick feedbacks, etc.
Content community: Content communities are good platforms for sharing multimedia materials online, such as Flickr, YouTube, Picasa, Vimeo, SlideShare, etc.
Email marketing: Promoting your business through emails is called email marketing. If the mails are filled with a package that suits people, you are going to sell your product ably. A/B testing is a simple way to know which campaign gives you the most opens and clicks.
Digital advertising: Digital advertising channels are effective in reaching a large number of people. These involve video channels, display ads or banner ads, Internet radio, etc.
Viral marketing: This involves marketing techniques that achieve objectives through video clips, eBooks, flash games, etc. Word-of-mouth also plays a good role in this.
PPC marketing: PPC ads are one way of Push Marketing. With the help of Conversion Tracking you can know whether the customer purchased your product or not. This is very effective in getting good business and improving ROI.
How can analytics be a sequel to driving better business outcomes for you?
In the multi-channel environment, analytics are helpful in directing your digital engagement towards having greater business experiences. Studying the marketing derivatives for procuring the customer-product relationship knowledge can be extremely beneficial for your digital marketing campaign.
What analytics are capable of delivering?
Unlike and more than what it was predicted to deliver earlier, analytics provides a clear picture of customer acquisition and their engagement on social media and mobile phones. Based on which, you can formulate better strategies for their retention across different digital channels.
Here is a quick guide to what you infer easily from the analytics:
- View together the marketing performance of all digital channels and compare them
- Based on the comparison, develop strong and quantifiable tools to take further action
- Monitor data which are beyond public data, tags, APIs, feeds, etc.
- Gather comprehensive data for a broader evaluation
Digital marketing is a fiercely competitive battlefield. While there is a need to have the genuine and powerful information, it is equally good to know how the digital marketing works well. Timely insights and the right kinds of analytics can be combined for the sake of getting better outcomes of digital marketing.
Stephen Moyers is a Writer, Web Designer, Blogger, Technology lover. He is currently associated with SPINX Digital - a Digital Marketing Agency based in LA, California.You can follow Stephen on Twitter and Google+.