When you think SEO, you probably think Google. The two are intricately linked. Over 90% of online searches going through Google. The first result on the Google search engine results page (SERP) accounts for 27.6% of all clicks for [...]
What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is human and organizational nature to manage whatever is measured, and continuous improvement of your performance marketing initiatives depends on effective [...]
If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend. Marketing and advertising aren’t new or novel practices in the world of business. In fact, they pre-date [...]
A million people may visit your site, but how many of them become customers? Conversions matter: that’s where Conversion Rate Optimization (CRO) plays a crucial role. The phrase CRO speaks for itself. Conceptually, it is the methodology of combining [...]
To truly reap the benefits of performance marketing, you must look beyond its application to paid activities alone. Between unpredictable market dynamics and a looming recession, marketing budgets are shrinking. But the results marketing teams are expected to deliver [...]
There is no one-size-fits-all strategy in the virtual world. The key is to find the right approach for your organization. Think back to when you had to implement a new CRM system, and you had to choose between the [...]
Digital marketing starts with a deep understanding of business needs followed by a comprehensive strategy. It’s important to work with an expert because they truly understand what goes into a successful digital marketing strategy. With that said, here at [...]
The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses. I’m writing this post because one of the most important elements of growing your businesses is growing yourself. When you run a business there is a [...]
Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or [...]
Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed [...]
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