Last year I did a large post over-viewing most useful Google Analytics tips and today I am presenting them as well as adding a number of more important hacks to compile one mega-post on Google Analytics tips and tricks:
1. Track full referring URLs
2. Exclude internal traffic: Analytics Settings => Edit => “+Add Filter”
Step 1 :
Create filter for organic traffic
New filter ->
Filter name `Organic`
Filter Type -> Custom Filter
Checked : include
Filter Field: Campaign Medium
Filter Pattern `organic`
Create filter for All Universal Search traffic
New Filter: ‘Universal Search Items
Filter Type: Custom Filter
Field A -> Extract A -> Referral -> (.*)oi=([a-zA-Z_]+)&(.*)
Field B -> Extract B -> Referral -> (?|&)q=([^&]*)
Output To -> Constructor -> User Defined -> $B2 : $A2
Application: quickly spot when your visitors do not get what they want
pageTracker._trackPageview("/404.html?page=" + document.location.pathname + document.location.search + "&from=" + document.referrer);
6. Track your links (link level)
Application: See how useful your links are
Application: Set up your own tracking for (affiliate programs) banner ads on your site, optimize their performance and track again.
8. Track your downloads: PDF, AVI, or WMV (link level)
Application: Watch who likes your free downloads and learn how to place them more effectively;
9. Track mailto: links (link level):
Application: Track visitors that landed on a particular page or performed any sort of action on the site.
11. A detailed guide on creating custom reports;
12. Analyze the impact of your site sitelinks;
13. Segment out your brand search keywords (be sure to study that guide for more advanced segmentation tips)
Google Analytics FireFox Hacks:
14. Check Google Analytics for the current day (not for the last 30 days): use this browser bookmarklet
15. View each page social media metrics: Social media metrics adds social media statistics (Digg, StumbleUpon, Sphinn, Reddit, Mixx, Delicious) and Yahoo SiteExplorer backlinks to the page statistics in Google Analytics
16. View keyword trends: this Greasemonkey script shows you the keywords that have received 20% higher / lower traffic over the last week.
17. Export to Google Docs from Google Analytics: save (and share) Google Analytics reports in Google docs.
18. Add notes to your Google Analytics reports: the notes are searchable and can be saved as an XML/CSV file.
19. “Ultimate Google Analytics” plugin also allows for lots of other handy features (easy Google Analytics installation, simple configuration screen, all types of links tracking, etc.).
20. Google Analytics for WordPress offers tracking AdSense clicks, image search keywords, etc.
24. Any more? Please share them in the comments!
The guest post by Ann Smarty, an SEO Consultant.