Social Media News Aggregation via Twitter

by Jordan Kasteler January 11th, 2010 

Social media news aggregation sites help people find great content from their favorite sources without having to weed through all the other sub-par content to find it. This is done by a democratic system of voting and homepage promotion for these stories. Usually when people think of social news aggregation they think of sites like:

social media news sites

What people don't really consider too often are the systematic ways this works with Twitter also. Twitter allows you to share links to content with your audience but doesn't provide a way to for the audience to democratically vote on it, and endorse the content to entire Twitterverse. However, there are many sites that do this based on retweets.

twitter

A retweet essentially counts as a vote for that link to content and allows for pervasive exposure. Keep in mind, like social media news sites, it's not always a numbers game. There's a lot to be said for the authority of the user that's retweeting the link and the qualitative process that it's undergoing to reach it's promotion status.

With that said, let me share a few of these sites that are making this happen right now.

The sites above basically aggregate the most popular links on Twitter based on quantity of shares, frequency, authority of retweeter, tweet network, history of domain/user, etc.

retweet

So the next time you consider promoting your content on social media news sites consider a Twitter as part of your social media marketing strategy as well.

Jordan Kasteler is co-founder of of Search & Search, makers of Social Pop; the social media news aggregation iPhone App

Jordan Kasteler

Jordan Kasteler is the SVP of Content Development and Managing Partner at BlueGlass, an industry leader in search engine optimization and social media marketing.

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5 Responses to “Social Media News Aggregation via Twitter”

  1. Great article,
    In addition, please consider http://www.hootsuite.com as well as a great tool for newsaggregation on Twitter.
    .-= Antal de Waij recently posted: Reputatie management: 3 trends =-.

  2. Jody Raines says:

    Agreed that there is much to learn about the democratic process of retweeting. Wondering how much is related to the newsworthiness of the Tweet and how much is due to relationship. If asked to please RT by a friend, the resulting tweets may skew the traditional democratic results.
    Interesting. Also wondering if there should be some filters, or if absolute retweets is enough of a barometer?

  3. Mike Chudej says:

    Hi Jordan,

    The part where you said

    "like social media news sites, it's not always a numbers game. There's a lot to be said for the authority of the user that's retweeting the link…"

    Is there a way to find out my authority(or anyone else for that matter).

    I always thought that it's a number that matter. Thanks for enlighten me.

    Mike Chudej
    .-= Mike Chudej recently posted: If you register your site for free at =-.

  4. [...] Twitter has enhanced almost every major social media facet and channel. The additional exposure it can drive to content on other social media sites is fairly significant. I wrote a post recently on how Twitter additionally acts as a social news aggregation source similar to Digg and Reddit. It talks about sites that aggregate popular links shared on Twitter essentially by counting retweets as votes. You can read it here: http://www.searchenginepeople.com/blog/social-media-news-aggregation-via-twitter.html [...]