Twitter has introduced their own official button to add to web pages to facilitate sharing content:

Tweet button by Twitter 

When clicked a window pops up that either prompts the user to sign in to Twitter or, if already signed in, is populated with the pages <title>.

Twitter's tweet button window

The button may also has a counter with it to show the number of times it has been used:

image

Search Results, Stats

Clicking on the counter leads you to the real-time search results for that particular URL:

SNAGHTMLec7daf

Seemingly missing are true, solid stats that can feed or integrate with analytics.

Customizations

The official Tweet button can be customized in various ways.

SNAGHTMLf0b71b

An interesting customization is the possibility to add recommendations for people to follow. You, the generator of the button, are included by default but you can add a second account with an account description.

The (follow) recommendation is only shown if the account used to Tweet the link isnt already a follower.

Tweet button follow recommendations

Among other customizations that are easily accessible via the interface:

  • customize the default text that will be tweeted:

image

  • use the URL of the page the button is on or another one:

image

  • language

image

Competition: We Recommend Twitter?

Tweetmeme is the de facto standard at the moment to include a counter-enhanced Tweet button on your web site.

But in what I can only describe as a baffling move, Tweetmeme recommends using the official Tweet button

SNAGHTML1071a20

Puzzling.

What This Means For You

The new, official button is easily dropped into single pages or a whole web site. The code is easy to generate. Especially for the small business owner the easy to use web interface is a plus.

Additional, easily accessible features makes the Tweet button a desirable default option for sites that are new to Twitter integration.

tweetmeme tweet twitter comparedIf your web site is already using the Tweetmeme button and has racked up some good numbers for those pages, you might want to keep the Tweetmeme button on those pages and " optionally –  add the Tweet button to newer pages. Why? The tweet counts for both buttons isnt shared, so a page with 100 tweets via Tweetmeme may show 0 on the (newer) Tweet button.

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

You May Also Like

5 Responses to “Twitter Launches Own “Official” Tweet This Button For Web Pages”

  1. Dan Taylor says:

    I have created a WordPress plugin that does all the dirty work for you at http://t.co/MjXZd3l . Enjoy.
    .-= Dan Taylor recently posted: Add Twitter Button To Your WordPress Blog – Plugin =-.

  2. Roger says:

    Would be nice to see it as a WordPress plug-in like Tweetmeme. Otherwise it won't be so easy to implement for many.

  3. [...] new official easy to install Twitter button is out for your site – Search Engine People have a pretty solid tutorial on how to install it.I added the new Tweet Button immediately (you [...]

  4. [...] new official easy to install Twitter button is out for your site - Search Engine People have a pretty solid tutorial on how to install it. I was immediately struck by the fact that their [...]