/Shockley Au

About the Author: Shockley Au

Shockley combines digital marketing and innovative technologies to help businesses succeed. He is certified in Google AdWords, Google Analytics, and Bing Ads. Follow him on Twitter @ShockleyAu.

Shockley Au

18 Ways To Use Adwords Sitelinks Ad Extension

Although sitelinks for organic listings are primarily controlled by Google (it automatically generates them after crawling your site, but you can "demote" them - promoting them or manually setting them is not possible), sitelinks within Google AdWords can be almost [...]

By | April 1st, 2013|PPC|0 Comments

Google Redefines "Phrase" and [Exact] Match Types

Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.

By | April 19th, 2012|PPC|0 Comments