Although sitelinks for organic listings are primarily controlled by Google (it automatically generates them after crawling your site, but you can "demote" them - promoting them or manually setting them is not possible), sitelinks within Google AdWords can be almost [...]
Remember SEP's hilarious Gangnam Style parody video? (Check out the blog post here if you missed it.) Well the stars of SEP have returned to bring you the much loved and hated, as is with all things viral, Harlem Shake! [...]
When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. [...]
After the premiere yesterday afternoon at SEP headquarters, the much-anticipated "SEP Style" (SEP's parody of PSY's "Gangnam Style" music video) is now live! We wanted to use this video to help showcase our slick new office in Pickering, Ontario, and [...]
Pausing keywords in Adwords can easily be done -- the wrong way. Here's how to do it the right way.
Starting in mid-May, Google AdWords will have new meanings for phrase match and exact match, to "include plurals, misspellings, and other close variants". This will be the new default setting, however, you also have the option to revert back to the traditional setting for phrase and exact match keywords.
You should find that sweet spot in the social spectrum, between P.R. Department Spokesperson and D.J. Words-From-The-Street.
First impressions matter, whether they are made offline by a sales representative, or online by a visit to your website. Is the content on your website making a good first impression? Which content resonates better with new visitors?
Last week, a question from a client landed in my inbox, about whether or not it was possible to track clicks on anchors/fragments. Good question! While the vanilla out-of-the-box Google Analytics doesn't do this, a little bit of customization with JavaScript can do the trick. Here's how.
Google Analytics is an extremely powerful tool - especially if you look beyond the standard reports. You can even use Google Analytics to gauge your social media efforts, and here are 4 advanced segments that you can create in GA to do just that.
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