According to data from the US Bureau of Labor Statistics, PR professionals outnumber journalists by 3 to 1.

The numbers are possibly much higher by now: the data dates from 2008.


Per 100.000 population there were 0.9 PR professionals in 2008 vs. 0.25 journalists.

From 1997 to 2007 there has been a 30% job growth in independent Public Relations. This excludes in-house PR or PR departments in advertising or SEO agencies.

Meanwhile newspaper newsrooms are 30% smaller than they were in 2000, according to Pew Research.