According to data from the US Bureau of Labor Statistics, PR professionals outnumber journalists by 3 to 1.
The numbers are possibly much higher by now: the data dates from 2008.
Per 100.000 population there were 0.9 PR professionals in 2008 vs. 0.25 journalists.
From 1997 to 2007 there has been a 30% job growth in independent Public Relations. This excludes in-house PR or PR departments in advertising or SEO agencies.
Meanwhile newspaper newsrooms are 30% smaller than they were in 2000, according to Pew Research.
About the Author: Ruud Hein
I love helping to make web sites make it. From the ground up if needed. CSS challenges, server-side scripting, user and device friendly JavaScript tricks search engines have no problems with. Tracking how the sites perform and then figuring out how to make that performance and the tracking better.
I'm passionate about information. No matter how often I trim my feeds in my feed readers (yes, I use more than one), I always have a couple of hundred in there covering topics ranging from design to usability, from SEO to SEM, from life hacks to productivity blogs, from.... Well, you get the idea, I guess.
Knowledge and information management is close to my heart. Has to be with the amount of information I track. My "trusted system" is usually in flux but always at hand and fully searchable. My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. It's good to have you here: pleased to meet you!
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That really makes you wonder just whose version of the news you read is correct. Fortunately nowadays it’s easy to check stories in multiple sources, but often you still end up making a more-or-less educated guess as to the real story.