Sometimes, looking at things from a different perspective helps. Here are 4 ways to look at social media from a different perspective ... and none require the submission to go 'hot' to receive benefit.
Use it for:
1. Reputation Management - as my previous post on the subject (Reputation 50+ Posts to Help You Bury Negative Posts About You or Your Company ) suggests, by developing and building out profiles on numerous social media sites, you can often preempt negative posts about a person or company, so they never make it to the first page of the search results. You can also use it in a more reactionary way ... to bury existing negative posts about you or your company.
2. Generating Direct Backlinks - some social media sites offer dofollow links, so blog posts submitted to them actually generate good quality relevant links :).
3. Identifying and Reaching Key Influencers - as I blogged about previously Using Digg to Get TV, Newspaper, Radio, and Magazine Mentions . We've used this technique to get clients on each television, radio, in newspaper articles, magazine pieces, and even to get mentions by prominent sites, government agencies, and .edus. It works really well!
4. Attracting Additional Search Traffic - Often, submitting a blog post to a social media site will result in both the initial post and the portion on the social media site ranking for the given keyword(s). Change the title somewhat, and social media submissions can be used to target long tail keywords as I alluded to in this post Improving Search Traffic Using Social Media.
All in all ... like social media or loath it, it can benefit you! Enjoy, and happy socializing!
28 thoughts on “4 Alternative Uses of Social Media”
Wow that picture is tight. So are you making these social accounts and using them often, or do you make the account and then leave it, using it every once in a while?
@ Kim Roach … absolutely Kim. Social Media is a great opportunity for research.
@ forumistan … thanks! Always nice to hear that!
@NikSan … also speaks to the whole KISS concept too. The picture was merely turned on its edge. Perfect in soooo many ways.
@ Tool Belts … depends whether or not I like the social media after I’ve trialed it for a while. Sometimes I will abandon it if I really don’t find it useful.
That picture is an excellent way to get across the point about perspective! Don’t have much time social media sites, but I see from your post, how they can come in quite handy as a promotional tool.
Nice topics. Anyway what social media that you use? sorry for my bad English
I Like The Picture :D, The Picture is Cool
Managing online reputation using the social media technique is indeed one of the best way to bury negative content about your business or site. Try it, it works well.
Thanks so much for the awesome tips, I have been using your suggestions with great success.
Thanks jeff for such a thoughful article i never thought about backlinks from social media sites and their importance. you are very rite i am on campaign for making my blog’s good reputation through bookmark websites and tell you what i am getting known and having a lot of feed readers and targeted visitors. nice points to keep in mind.
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