I love the new look for ask.com (screenshot below). It is clean, easy on the eyes, and easy on the brain. It should help the novices of the world understand what they can do here. The icons in the toolbox on the right side of the page couldn't be easier to understand.
SEW has an excellent review, so there's no need for me to expand on it. Be sure to check it out. I think Ask has a real shot at moving up in the ranks with this rebranding effort. I know I'll be using it more often, at least for a while, to see how well it performs.