ElizabethFarquhar

/Liz Farquhar

About the Author: Liz Farquhar

Liz Farquhar is the Director of Marketing at CI Radar. With a background in journalism, she is passionate about storytelling and developing high quality, data-driven marketing campaigns in any format and across all channels.

CI Radar

3 Types of Conversion Driven Content

These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that [...]

By | June 16th, 2017|Content|Comments Off on 3 Types of Conversion Driven Content

5 Instant Content Creation Tips

Ask a marketing team what they struggle with the most and chances are good they'll say content creation. There's also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At [...]

By | June 9th, 2016|Content|Comments Off on 5 Instant Content Creation Tips

3 Ways You Can Use PPC To Boost SEO

Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing. Despite all of the SEO conspiracy theories floating around, there is no correlation between paid search and [...]

By | April 6th, 2016|PPC|Comments Off on 3 Ways You Can Use PPC To Boost SEO

How To Build A Brand Storytelling Framework

  Stories are at the heart of every brand, which is why effective storytelling is crucial for engaging target audiences. Even beyond engagement, it is the most effective way to earn your prospects' trust, and by extension, their business. Frank [...]

By | November 9th, 2015|Content, Marketing|Comments Off on How To Build A Brand Storytelling Framework

How To Do Keyword Research For Integrated Marketing

As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online. It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a [...]

By | September 10th, 2015|PPC, SEO|Comments Off on How To Do Keyword Research For Integrated Marketing

Key Aspects Of Effective Marketing

Target Marketing estimated that by 2020, consumers will manage 85 percent of their relationship with a brand without ever interacting with a person. Even more unbelievable for many brands is the fact that 90 percent of consumers prefer learning about [...]

By | January 22nd, 2015|Marketing|Comments Off on Key Aspects Of Effective Marketing