Uploading all your video content straight to YouTube away can be a tempting strategy. It is, after all, simple to do and in theory puts your content in a position to begin attracting views immediately. Unfortunately, the reality of [...]
300 hours of video are uploaded to YouTube every minute and although users are collectively watching almost 5 billion videos every day, it’s not difficult to begin to see how so much content gets lost within the vast video [...]
Whilst there’s no doubt that video is shaping up to become the dominant medium on the internet, creating a professional and slick looking marketing film is not an easy task. Whether you opt to commission a video with a production [...]
Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video [...]
The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power [...]
For many years the rationalist model of marketing has been dying. Whilst marketing has always been synonymous with salesmanship (the notion of selling the brand as well as the product still holds true today), there has been a decisive [...]
With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping [...]
No company can establish a sustainable online presence with big budget advertising alone. Content marketing to the YouTube generation requires acting like a YouTuber, an expert, and an advertiser. What’s needed in other words, is a multi-tiered approach. The Help [...]
