In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are critical because they allow you to have an understanding [...]
With the team at WordLift, we try to experiment on a daily basis to keep up with Google’s search algorithm evolution. In fact, Google’s search algorithm is a sort of black box, where you know the input A and [...]
With the team at WordLift our mission is to democratise Semantic Technologies to make them accessible to anyone that has a website. In fact, today the big players that are taking advantage of those technologies gained an edge in [...]
A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google. As part of the team at WordLift, we run several experiments on a weekly basis to understand what strategies and [...]
With a staggering 20% of queries going through our vocal assistant and its incredible growth; no surprise Voice Search got elected as the most important phenomenon of 2017. Away from the buzzwords and hype, personal assistants search optimization (PASO) is [...]
When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the [...]
