What does the future hold for mobile advertising? Is it safe to assume mobile advertising is another fad that will fade away? Alternatively, is it a new trend that must be embraced by all marketers if they are to [...]
You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you [...]
Synopsis: Did you know that you might be spending more time and money on demographics that may end up not being effective and miss nearly 70% in mobile search revenue if you fail to take into consideration the intent [...]
Synopsis: Negative SEO can highly affect your website’s performance. Read on to know how you can identify and prevent it. Are you a victim or vulnerable to negative SEO? Don’t be caught off-guard. There are so many people who want [...]
So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You [...]
Website usability has been the black horse of conversions. Usability testing actually gives real data about how easy your customers and users are able to access and use your website. We realised that this data can effectively act as the [...]
Every digital marketer desires to conquer the art and science of content marketing and Pay per Click (PPC) advertising to maximise their digital marketing ROI. A quick Google search returns a page full page of a combination paid ads as [...]
Did you know that 571 new websites are created every minute? By now, every company has integrated SEO into their digital marketing strategy. Not only do they understand the importance of having a strong online presence, but they also work [...]
