Kimberly Krause Berg

/Kimberly Krause Berg

About the Author: Kimberly Krause Berg

Kim Krause Berg’s long background in web design, search engine optimization and usability includes software application functional and user interface testing, accessibility, and persuasive design. Human Factors and Usability and how it blends with Search Engine Optimization have been her passion for over a dozen years. Kim founded Cre8asiteforums in 1998 and was a self-employed usability and search engine marketing consultant for Cre8pc.com since 1996. In the fall of 2012 she sold her forums to Internet Marketing Ninjas and retired from private consulting to join their Executive Management team where she continues her work in usability and persuasive design in her role as Usability and User Interface Analyst.

How Web Site Usability and Conversions Are Different: Comparison

The terms "usability" and "conversions" are often used loosely or in combination with each other. Neither is very descriptive and both are open to interpretation. In truth, they are two separate web design practices, with different goals. When brought together [...]

By | March 25th, 2013|Conversion Optimization|Comments Off on How Web Site Usability and Conversions Are Different: Comparison

Ancient Wisdom for User Experience Web Design and Online Marketing

It’s human tradition to educate our children. As a culture, we survive by passing down what we know, what we feel, what we belief and how to do the things we learned how to do. You, as a user interface designer or online marketer, are always looking for new ways of doing things. Who do you trust to teach you? The web design, development and online marketing industries will be two decades old soon. Several exciting experiments in graphics, animation, online marketing and search keep us entertained and employed. Have you felt you wanted to pass along what you’ve learned? What theories and ideas would be fun to share?

By | December 7th, 2011|Web Design|3 Comments

Use These 15 Content Guidelines To Boost Conversions By Motivating Your Customers To Action

To increase web site conversions, you have to motivate your visitors to do something. All elements on your site and page must motivate people to take an action that you want them to take, and persuade them to take an action they didn’t expect to take (such as also purchase the item you recommend with the one they chose.)

By | October 19th, 2011|Conversion Optimization|1 Comment