/Lyena Solomon

About the Author: Lyena Solomon

I am leading ServiceNow digital localization strategy as Director of Localization, overseeing processes and bringing teams together. My SEO, PPC, Analytics, Optimization and UX background assist with internationalization and globalization efforts of our corporate site.


SEO Localization Roles and Support Systems

Everything starts with planning and setting expectations and goals. I covered initial phase of website Localization in How to Plan Website Globalization & Localization post. By now, you should know your organization’s globalization mission and have a plan to support [...]

By | February 8th, 2018|SEO|0 Comments

How To Plan Website Globalization & Localization

Global economy requires companies to adapt web strategies to regional audiences. Globalization became a necessity, a strategy to make wider audiences understand your product, brand, message, website, offer. Progressive companies not only translate their website content in many languages, [...]

By | August 15th, 2017|SEO|0 Comments

What To Avoid In A Web Developer

I love web developers. I love working with web development teams, I love arguing about strategy and solutions, I love that we speak the same language. I feel connected, comfortable, and energized talking implementation, solutions, and use cases. I work [...]

By | March 8th, 2016|Web Design|0 Comments