The Analytics Audit You Should Do
What can I say about an Analytics Audit that has not been said before? The answer is simple: nothing. It is also impossible to cover a thorough Analytics audit in one short post. That said, it does not mean [...]
About the Author: Lyena Solomon
I am leading ServiceNow digital localization strategy, overseeing processes and bringing teams together. My SEO, PPC, Analytics, Optimization and UX background assist with internationalization efforts of our corporate site.
Getting Things Done In A Large Company
Getting things done in a large company can be complicated. It does not matter if you manage just SEO or responsible for the whole site; if you just joined a global company or contracting for one. You will need to [...]
Dimensions & Metrics: Which Is What In Analytics
Let’s get straight to the point and make it simple. Metric is a number. It is a Count (a total or a sum), an average, or a Ratio (one number divided by another number). Metrics are measurable. Dimension is an [...]
How To Do A Content Gap Analysis
When you have thousands of keywords to target, focusing on 3 phrases to rank higher does not pay off as much. When you have thousands of pages on your website, optimizing a handful will have a low overall ROI. Inspecting [...]
How Conversion Paths Work
There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want [...]
What To Avoid In A Web Developer
I love web developers. I love working with web development teams, I love arguing about strategy and solutions, I love that we speak the same language. I feel connected, comfortable, and energized talking implementation, solutions, and use cases. I work [...]
15 Quick Ways to Check The Health of Your SEO Program
If you are running an SEO program, you are in for a long haul. Sometimes, it takes from 6 months to a year to see a slight improvement in online visibility attributable to SEO efforts. You do not need [...]
Which Pages Receive The Most Internal Traffic [Google Analytics]
What we're looking for is to also answer the question "how to see which pages/posts receive the most traffic". A little bit like finding popular landing pages. E.g.: you have a site with 1000 pages that link liberally to [...]
Google Analytics Insights For Content Creators
Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be [...]
How To Get Data For A Specific List Of URLs In Google Analytics
When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of [...]
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