According to the Content Marketing Institute, B2B peers overall cite producing enough content as their biggest challenge. In todays online world a steady stream of fresh content is crucial to long-term success. However, coming up with enough new topics to [...]
Leave it to Google to quietly make some big changes on a Friday afternoon in the summertime that could completely upset how you go about your SEO program. On Friday, July 26th Google updated their Webmaster Guidelines (specifically the Link [...]
When was the last time you really looked under the hood of your website and scrutinized each and every page? Its probably been a while, right? While it may not be particularly exciting, and its most definitely time-consuming, conducting a [...]
This may be hard for site owners to hear, but Google doesn't really care about your websites success. What they care about, just like every other online business owner, is their target audience. You might be in the business of [...]
Every website has a list of Golden Keywords that they'd love to rank #1 across the board for. For instance, I'm sure Search Engine People would love to rank #1 for a keyword like SEO firm. The lifetime potential of [...]
Although it may seem fairly straightforward,I've often found that the best content marketing campaigns usually follow a relatively simple formula when it comes to content creation. The less fuss there is the easier it will be to get content [...]
The SEO industry, unfortunately, has a relatively negative reputation. Ass-hat SEOs, an awesome term coined by Kristine Schachinger on Search Engine Watch, refers to those SEO providers that aren't SEOs at all, but they make money using our techniques while [...]
Thanks to the Google EMD (exact match domain) update new websites looking to cut a few corners with their SEO program by capitalizing on the supposed SEO value of a keyword rich domain can no longer do so. And because [...]
In an interview I did with link building expert Eric Ward, he and I discussed whether the Google Penguin update would make site owners pay serious attention to their link building efforts. After all, recovering from a penalty is no [...]
Keyword research is one of the cornerstones of any SEO campaign. The keywords your select will determine what kind of search results your website will ultimately rank for and what kind of traffic your site will be sent from the [...]
