Once you give the reigns of content, marketing, branding, or social media out of hand, how do you ensure your company's brand,voice and style aren't compromised?
Are you working on your content marketing plan? Use these 25 questions to figure out what your plan should include: 1. What is your business strategy? 2. What products do you want to focus on? 3. What markets do [...]
How do you decide what metrics to measure for your marketing campaign? You know your overall goal is to get say, 100 leads, or 30 new customers. But what else do you need to measure? Let's take it step by [...]
In my last post here, I wrote about defining your target audience and making sure your marketing content is targeted to them. I mentioned that you should analyze your website visitors and social media followers to see if the audience [...]
This is one of the questions I get asked most when I speak at events or offer marketing advice: how do I figure out who my target customer segment is (or alternatively, how do I learn more about my audience)? [...]
We just moved our site to a new domain, and while the process was a pain, it's done now and with no major issues. Here is how we did it -- and if I missed something, I hope you'll let [...]
Do us all yourself a favor and make your blog posts easier to read, okay? How, you ask? I'm happy to tell you! 1: Break It Up No one reads anymore: we skim. So give us headings and bulleted or [...]
Writing, blogging, isn't about being creative or waiting for the muse to strike. It's as easy as following a formula.
For marketers and SEO people, duplicative, badly-written content is hurting us, because it makes it more difficult for our audience to see the good stuff (ours, of course). So here's a list of what-not-to-do that I, on behalf of all of us, am pleading you to follow.
Sometimes you're slumped; what to write about this time? This week? This month? But getting ideas -- the right ideas can be very easy. Here are 10 ways to do it quickly and effectively.