Ben, aka Phoenix, has an excellent article out today that should be read by anyone just thinking about getting SEO work done on their site. He discusses the scams and the shams that are often used by some of the biggest SEO firms out there (and no, he does not mention names). But he details the kinds of things that they do, and the kinds of things you should be looking for when deciding on hiring an SEO. It is a great article, so be sure to read it before you hire your next SEO. Check it out at www.ranksmart.com/articles/big-seo-company-killing-true-seo.html.