You already know that a blog is a trifecta win for your website:
- Fresh content on your blog is a big attraction for search engines
- A blog gives your target audience a reason to return to your website on a regular basis,
- A blog attracts new visitors looking for the info you have to offer
The key to keeping your blog fresh and relevant is to organize yourself in a way that will help you post valuable, useful, and fun content on a predicable schedule.
If you are like me, when I established my blog I was loaded with ideas, overflowing with excitement and full of plans. The key is to harness this energy and get those ideas organized.
How do I do it and how do I help my clients do it? We set up an editorial calendar that provides a simple structure to guide content organization and creation for many months to come.
Publishers originally used editorial calendars as a guide for advertisers to build targeted ads around the planned content. Pleasing advertisers is probably not an issue for your blog, but planning strategically like a publisher makes a lot of sense.
First, the key to successful blogging is consistency - the New York Times doesn't show up every now and again does it? Second, you can plan to present content in a variety of ways; writing, videos, and using images. Some people love videos, some bulleted lists, mix up your delivery to engage as many people as possible.
Here is a simple example, the subject of your blog is Facebook and you post once a week. A logical Editorial Calendar could be:
Week 1: An editorial " Is Facebook still a player?
Week 2: A tutorial " How to build Welcome pages for businesses (create a video)
Week 3: News " Facebook has just launched a way to turn personal pages into business pages
Week 4:Guest post " ask a trusted colleague to guest blog. It will remove the pressure from you to write something, and expose your audience to other people. (Also this could be a terrific opportunity for link exchanges, which is another SEO booster!)
My clients and I set aside a little time at the start of each quarter to layout the calendar. I suggest that you use Google Analytics to review your stats and examine which posts are drawing the biggest audience and which keywords are sending visitors your way. If you see that your Facebook video tutorials are popular, schedule more!
If you are working in WordPress it is also possible to write a series of articles and editorials to save and publish at a later date. This one minute video tutorial will walk you through the process. There is an excellent WordPress plugin that is simply called editorial calendar, and this is a super tutorial video which will walk you through the features and best ways to use the editorial calendar.
My advice, set aside some time to think through your message and the frequency you can commit to for the next several months. Lay out your plan and get with it.
Do you use an editorial calendar or do you have other tools and processes to keep your blogging going? Share them in the comments!
About the Author: Eileen Lonergan
