Which domain name you want depends on what you do. On how you make money online now and how you plan to make money online.

Are you producing? A producer or the producer?

Are you selling? A seller or the seller?

generic to brand(ed) venn diagram

generic vs branded sales channels & products

 

generic vs branded pro's & cons

CHOICE?

Whether youre the producer or the seller, the name you pick is either what people want -- or what you teach them to be looking for. From buy-books-online.com to Amazon.com.

HAVING IT ALL

branded domain with generic on-pagekeyword-domain-name or brand-domain-name is a false dilemma. It pretends we can only go after one term, one thing: Either we have brand.com and can forget about buy coffee mugs traffic or we go with buy-coffee-mugs

You can easily have it all with brand.com as your domain name and your desired generic terms appearing on-page.

Whats your take on the whole brand vs. keyword thing?

About the Author: Ruud Hein

I love helping to make web sites make it. From the ground up if needed. CSS challenges, server-side scripting, user and device friendly JavaScript tricks search engines have no problems with. Tracking how the sites perform and then figuring out how to make that performance and the tracking better. I'm passionate about information. No matter how often I trim my feeds in my feed readers (yes, I use more than one), I always have a couple of hundred in there covering topics ranging from design to usability, from SEO to SEM, from life hacks to productivity blogs, from.... Well, you get the idea, I guess. Knowledge and information management is close to my heart. Has to be with the amount of information I track. My "trusted system" is usually in flux but always at hand and fully searchable. My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. It's good to have you here: pleased to meet you!