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How To Pick The Right Domain Name

Ruud Hein | April 14th, 2015
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Which domain name you want depends on what you do. On how you make money online now and how you plan to make money online.

Are you producing? A producer or the producer?

Are you selling? A seller or the seller?

generic to brand(ed) venn diagram

generic vs branded sales channels & products

 

generic vs branded pro's & cons

CHOICE?

Whether youre the producer or the seller, the name you pick is either what people want -- or what you teach them to be looking for. From buy-books-online.com to Amazon.com.

HAVING IT ALL

branded domain with generic on-pagekeyword-domain-name or brand-domain-name is a false dilemma. It pretends we can only go after one term, one thing: Either we have brand.com and can forget about buy coffee mugs traffic or we go with buy-coffee-mugs

You can easily have it all with brand.com as your domain name and your desired generic terms appearing on-page.

Whats your take on the whole brand vs. keyword thing?

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Posted in Web DesignTagged brand, Branding, domain name

About the Author: Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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