Time and time again we're putting the same argument forward in e-commerce conversations: "...because Canadians are loyal."

Still, it took us by surprise too that Canadians are almost twice as likely to change the colour of their hair (45%) than to change Hotmail address (23%).

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Extremely long customer retention periods are the result, no doubt helped by the untransparent processes involved in switching away from Hotmail while bringing all your information with you.

62% of the Canadian Hotmail users have been with Hotmail for over 5 years.

The web-based email market is one that can count on very, very loyal customers.

Canadians use their Hotmail account as a sort of personal information manager or digital organizer in which they also archive important documents and photos.

Probably partly because of that a whopping 84% of Hotmail users indicate they keep one web-based account throughout job changes, relocations, ISP switches, etc.

Canadians -- it's good to get to know each other.

* data powered by Ipsos market research

About the Author: Ruud Hein

I love helping to make web sites make it. From the ground up if needed. CSS challenges, server-side scripting, user and device friendly JavaScript tricks search engines have no problems with. Tracking how the sites perform and then figuring out how to make that performance and the tracking better. I'm passionate about information. No matter how often I trim my feeds in my feed readers (yes, I use more than one), I always have a couple of hundred in there covering topics ranging from design to usability, from SEO to SEM, from life hacks to productivity blogs, from.... Well, you get the idea, I guess. Knowledge and information management is close to my heart. Has to be with the amount of information I track. My "trusted system" is usually in flux but always at hand and fully searchable. My paid passion job at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. It's good to have you here: pleased to meet you!

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